Digital Communications Specialist

Job Description

Redlands Community College is seeking qualified candidates for the position of Digital Communications Specialist. This is a full-time, 12-month support staff position with excellent benefits that reports directly to the Executive Director of External Affairs.

The Digital Communications Specialist will play a key role in advancing the College's digital presence and brand engagement. Responsibilities include creating and managing multimedia content for social media platforms and podcasts, coordinating strategic digital advertising initiatives, and managing relationships with third-party marketing agencies. The position will also provide website support and collaborate with the Executive Director of External Affairs to strengthen the institution's online visibility, audience engagement, and overall marketing effectiveness.

The ideal candidate will be creative, detail-oriented, and skilled in digital communications, content creation, and marketing strategy, with a passion for promoting the mission and values of Redlands Community College.

Responsibilities include, but are not limited to:

• Manage, create, generate and evaluate content for the college's social media presence on the college's primary social media platforms.
• Oversee and support content managers for secondary college social media accounts.
• Optimize social media and website content for traditional search engines and AI-powered search and answer tools.
• Coordinate, manage and evaluate digital advertising campaigns.
• Oversee social media accessibility and support compliance with applicable state and federal accessibility requirements.
• Manage college podcast production, including audio and video recording, editing, distribution and promotion.
• Analyze social media performance, advertising results and website traffic to recommend improvements and prepare reports.
• Assist with website content management, strategy and accessibility.
• Coordinate the production of marketing materials, photography and videos.
• Assist with the development and implementation of student recruitment initiatives and activities.
• Cover campus events, meetings and other functions for social media and website content.
• Stay abreast of trends in digital marketing, social media, website content and graphic design.
• Maintain files and compile reports for the supervisor as requested.
• Perform other related duties as assigned.

Qualifications include:

• Bachelor''s degree in Marketing, Communications, Journalism, Public Relations or related field. Demonstrated experience in marketing and communications, including but not limited to social media, graphic design, photography, video, web, writing, editing and content creation.
• Skilled in grammar, spelling and AP Style.
• Attention to detail.
• Experience in proofreading and copy editing.
• Skilled in creating content for social media and managing social media accounts for an organization.
• Familiarity with Canva and Adobe Creative Cloud programs.
• Two years' experience in communications, marketing or public relations preferred.

To apply: Applicants are encouraged to apply below and submit a cover letter, resume, copies of college transcripts, and three references with names, addresses, and phone numbers. Position is open until filled.

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