The Digital Content Manager - Gibson Certified Vintage owns the day-to-day execution of GCV's digital content ecosystem, with primary responsibility for photography, product listings, and supporting social and marketing initiatives. This role serves as the central driver of consistent, high-quality digital output across web and social channels, ensuring vintage instruments are presented accurately, clearly, and compellingly.
The ideal candidate is a hands-on creative with strong technical execution skills and an organized, ownership-driven mindset. This role balances content creation with coordination-moving listings from intake to live efficiently while collaborating with internal and external partners on broader marketing initiatives.
Essential Functions
Product Listings & Web Content
- Own the end-to-end creation and management of Gibson Certified Vintage product listings, ensuring accuracy, consistency, and timely execution.
- Manage photography assets for listings, including capture, editing, sizing, and uploading across digital platforms.
- Edit and refine product copy based on provided technical write-ups, ensuring clarity, consistency, and alignment with GCV standards.
- Manage CMS workflows related to listings and digital content.
- Maintain consistent visual and content standards across approximately 10-15 listings per month.
Photography & Light Video Production
- Serve as primary photographer for Gibson Certified Vintage, handling full capture, edit, and delivery of still imagery for web and social use.
- Capture and edit light video content, including short-form social clips and product-focused reels (primarily iPhone-based capture).
- Maintain organized archives of digital assets for ongoing use and reference.
- Coordinate with internal or external video teams on larger or more polished video projects as needed, serving as the GCV point of contact.
Social Media & Digital Engagement
- Collaborate with the Gibson Certified Vintage Manager on social media planning and execution.
- Create and publish supporting social content tied to product releases, listings, and program initiatives.
- Maintain a consistent visual and tonal presence across social channels.
- Support basic engagement and content optimization efforts as needed.
Cross-Functional Collaboration
- Work closely with Gibson corporate Marketing and PR teams to align GCV content with broader initiatives.
- Coordinate with internal stakeholders to support campaigns, launches, and special projects.
- Engage external creative partners when required to support larger content initiatives.
Design & Program Support
- Provide light design support as needed for program materials, including Certificates of Authenticity, Letters of Appraisal, and related assets.
- Support continuous improvement of content workflows, documentation, and asset management practices.
Team Support (As Needed)
- Collaborate with the GCV team to support day-to-day operations during peak periods or special initiatives.
Required Skills/Abilities
- Strong photography skills, including capture, editing, and asset preparation for web and social platforms.
- Comfortable producing light video content for social and digital use.
- Proficiency with Adobe Creative Suite, including Photoshop, Lightroom, and InDesign, as well as Capture One, for image editing, asset preparation, and light design work.
- Highly organized, with the ability to manage multiple listings and projects simultaneously.
- Strong attention to detail, particularly when working with high-value instruments and technical product information.
- Ability to collaborate effectively across teams while maintaining ownership of deliverables.
- Working knowledge of CMS platforms and digital asset workflows.
- Clear written communication skills for editing and refining product copy.
Required Education and Experience
- Bachelor's degree in photography, marketing, communications, or a related field preferred, or equivalent practical experience.
- 2-5 years of experience in digital content, photography, e-commerce, or related roles.
- Experience working in product-driven or specialty retail environments preferred.
- Background in music, instruments, or adjacent creative industries is a plus.
Essential Knowledge
- Strong working knowledge of guitars, with an emphasis on vintage instruments, and a demonstrated desire to continue building product knowledge.
- Ability to confidently identify core Gibson models and engage with internal teams about vintage guitars in a knowledgeable, professional manner.
- Understanding of digital content workflows, from capture through publication.
Personal Qualities
- Ownership-driven and dependable, with a strong sense of accountability.
- Comfortable balancing creative execution with operational consistency.
- Adaptable and effective in a fast-paced, evolving program environment.
- Collaborative, professional, and detail-oriented.
Travel Requirements
- This position is Nashville-based and primarily onsite.
- Minimal travel may be required to support content or program needs.
Physical Demands
- Primarily onsite in a retail, studio, and office environment.
- Regular standing and walking required during photography, retail support, and content capture.
- Frequent handling of guitars and related equipment; must be able to lift and carry items up to 40-50 lbs as needed.
- Extended periods of computer-based work for editing, listing creation, and content management.
- Ability to work in a loud retail environment for extended periods.
- Flexible schedule required, including occasional evenings and weekends to support content or program needs.