Digital Content Program Manager (Communications & Customer Experience [CCX] Dept., Unclassified Position)

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Job Summary

Job Description

Overview

The Digital Content Program Manager oversees the planning, production, and distribution of digital content across social media and other digital platforms. The role manages daily operations for two content studios, ensuring timely delivery of high‑quality audio, video, photography, graphics, and other media. Responsibilities include maintaining digital content calendars, supporting organizational initiatives and events, and coordinating cross-departmental content development.

This position serves as a key resource for digital storytelling, working with internal stakeholders to identify and produce engaging content. The role requires strong expertise in social media, content strategy, studio operations, photography, videography, editing, and emerging digital trends. The Digital Content Program Manager balances strategic planning with hands‑on production to ensure content is timely, engaging, accessible, and aligned with organizational priorities.

Essential Functions

1 Manages the day-to-day operations, scheduling, and utilization of two separate digital content production studios, ensuring efficient use of studio space, equipment, technology, and production resources.

2 Develops and maintains comprehensive digital and social media content calendars that coordinate planned, recurring, campaign-specific, and event-related content across multiple platforms.

3 Plans content schedules around organizational events, programs, initiatives, announcements, campaigns, holidays, and other priority communications to ensure timely coverage and distribution.

4 Coordinates studio bookings, production schedules, talent, equipment, staffing, and other resources necessary to support digital content creation.

5 Oversees the production and delivery of digital content, including video, photography, audio, graphics, livestreams, interviews, social media assets, short-form video, and other multimedia content.

6 Schedules, publishes, and distributes content across social media platforms and other digital channels using appropriate content management and social media scheduling tools.

7 Provides guidance to internal departments and content contributors regarding social media best practices, content development, event coverage, photography, video, and digital communications.

8 Develops creative concepts and recommends new approaches to digital storytelling, social media engagement, event coverage, and multimedia content production.

9 Establishes short-, mid-, and long-term goals and objectives; develops and/or approves schedules, priorities, and standards for achieving goals; directs evaluation activities, participates in hiring and personnel activities, and monitors payroll and other timecard-related issues.

10 Establishes and maintains production workflows and standards that promote efficiency, consistency, quality, and timely delivery of digital content.

11 Ensures digital content follows organizational brand standards, editorial guidelines, accessibility requirements, and applicable policies and procedures.

12 Tracks and analyzes social media and digital content performance, including reach, impressions, engagement, video views, audience growth, and other relevant performance indicators.

13 Supervises, coordinates, trains, or provides directions to staff, interns, contractors, vendors, or other personnel supporting digital content and studio operations.

14 Perform any other work as needed or assigned.

Minimum Qualifications

Education

Bachelor's Degree in Communications, Strategic Communications, Journalism, Digital Marketing, Marketing, Graphic Design, Multimedia Production, or Film/Television Production.

Experience

A minimum of three (3) years of hands-on experience managing staff directly.(Required)

A minimum of five (5) years of progressively responsible professional experience in digital content creation, social media, digital marketing, multimedia production, communications, journalism, photography, videography, or a related field is required. (Required)

Experience managing or coordinating multiple content production environments, studios, social media channels, event coverage, or multimedia production operations is highly preferred. (Highly Preferred)

Experience with professional A/V equipment, photography, videography, video editing, livestreaming, and social media management is preferred. (Preferred)

Experience developing and managing content calendars and coordinating content production around events and organizational initiatives is preferred. (Preferred)

Licenses and Certifications

None

Preferred Qualifications and Other Requirements

None

Knowledge, Skills, and Abilities

• Knowledge of current principles, practices, and trends in digital content, social media, digital marketing, and multimedia communications.
• Knowledge of social media platforms, publishing tools, scheduling systems, content management systems, analytics platforms, and digital communications technologies.
• Knowledge of content gathering, development, editing, production, scheduling, publishing, and digital distribution.
• Knowledge of event-based content production and real-time social media coverage.
• Ability to manage, direct, and lead the work of new and existing employees.
• Ability to manage the operations and scheduling of multiple production studios and coordinate competing production priorities.
• Ability to effectively manage content calendars, production schedules, event schedules, and digital publishing timelines.
• Ability to work effectively in fast-paced environments and respond to time-sensitive content opportunities.
• Strong organizational skills with exceptional attention to detail, follow-through, and time management.
• Ability to exercise sound judgment and discretion when handling organizational information, digital assets, and time-sensitive communications.

Salary Range

$70,075.20 - $87,609.60

The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.

City of Dallas is an Equal Opportunity Employer.