Digital Content Strategist - Gainesville, FL

Description

Tower Hill Insurance Group has an exciting opportunity for a talented Digital Content Strategist who enjoys intellectual challenges and is seeking a rewarding career with a company that is experiencing growth. Not only is Tower Hill Insurance one of Florida's most trusted names in homeowners insurance, but it offers great opportunities for career advancement and personal growth, along with very competitive benefits and rewards. We are growing at a consistent pace and seek professional individuals with drive, team mentality, who want to make an impact, and are committed to a long-term career in the insurance industry.

The Digital Content Strategist develops and executes digital marketing strategies and content initiatives that strengthen brand awareness, support organizational objectives, and enhance audience engagement. This position creates engaging, on-brand content across digital channels, including website, blog, emails and social media, to enhance brand visibility and sentiment. This role requires a creative, versatile thinker with a passion for storytelling, digital marketing trends and multimedia production. This role collaborates with internal and external stakeholders to ensure digital content aligns with brand standards, marketing objectives, and organizational priorities. The ideal candidate is an idea-driven, takes initiative and creative problem solver who likes to get things done.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop digital content plans to support marketing campaigns, organizational priorities, and audience engagement across digital platforms.
• Develop and produce engaging digital content across websites, social media platforms, email campaigns, and other digital channels.
• Develop and maintain digital content calendars to align marketing campaigns, seasonal initiatives, and organizational priorities.
• Create visually appealing graphics, videos, and interactive content to showcase our brand and story.
• Coordinate and support the development and execution of email marketing campaigns, newsletters, promotional communications, and other digital marketing initiatives.
• Monitor digital marketing performance, social media engagement, and other key performance metrics. Analyze results and recommend strategies to improve engagement and strengthen the company's presence.
• Research digital marketing trends, social media platforms, and industry best practices and recommend opportunities to enhance digital engagement and user experience.
• Partner with internal and external stakeholders to ensure digital content supports brand standards, marketing objectives, and organizational priorities.
• Coordinate relationships with external vendors and service providers supporting digital marketing and content initiatives.
• Evaluate digital marketing processes and recommend improvements to enhance efficiency, content quality, consistency, audience engagement, and brand visibility.

ADDITIONAL DUTIES

This job description reflects the general duties considered necessary to describe the essential functions of the job and should not be considered a complete description of all the work requirements and expectations of the position. Tower Hill reserves the right to assign duties not listed herein as necessary to accomplish the goals of the organization.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION

High School Diploma or GED required. Bachelor's Degree in Marketing, Business Administration, or related field preferred.

EXPERIENCE

Minimum of two (2) to three (3) years of relevant experience in digital marketing, content development, social media management, search engine, email marketing, multi-media production or related marketing functions required.

Previous insurance or financial services industry experience a plus.

CERTIFICATIONS

Professional certifications in digital marketing, social media, content marketing, analytics, or related disciplines preferred.

LICENSES

N/A

BENEFITS

• Medical
• Dental
• Vision
• Life & Disability Insurance
• 401(k)
• Health Savings Account
• Accident, Critical Illness and Hospital Indemnity
• Pet insurance
• Paid time off & Holiday pay

We offer competitive pay and benefits, and well-being programs to support you and your family. For more information about our company, careers and Total Compensation visit: Total Compensation - Tower Hill Insurance (thig.com)

Tower Hill Insurance is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Tower Hill Insurance is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to hrdepartment@thig.com and let us know the nature of your request and your contact information.

All applicants will receive an acknowledgement that their application has been received. Candidates will not receive status updates regarding their application; however, those candidates selected for further consideration will be contacted by Human Resources.