Digital Fundraising & Marketing Manager

Are you experienced in engaging donors through digital efforts and marketing?

We are currently in search of a Digital Fundraising & Marketing Manager for a NationalHealthcare Foundation. The position is On-site in Manhattan, NY. This is a full-time, permanent position.

ORGANIZATION TYPE: National Healthcare Foundation

LOCATION: New York City (Chelsea – On-site)

POSITION TITLE: Digital Fundraising & Marketing Manager

SCHEDULE: 9:00am – 5:00pm

DURATION: Permanent

ANNUAL SALARY: $85,000 - $105,000

Is This Your Dream Job? The Digital Fundraising and Marketing Manager will grow online contributions for a National Healthcare Foundation by making better use of its digital channels, campaign data, and donor experience. Reporting to the Director of Development and working closely with the marketing team, this person will assess what is working today, identify opportunities to reach and convert prospective donors, and lead improvements across paid media, email, web, and digital fundraising campaigns.

This is a hands-on strategy and execution role for someone who understands both performance marketing and fundraising. You should be comfortable looking beneath headline metrics to explain how a campaign is performing, where prospective donors drop off, what should be tested next, and whether outside partners are delivering results. You will work with internal colleagues and vendors to put those recommendations into practice.

Our Ideal Candidate

• Has at least 5 years of relevant experience in digital marketing, digital fundraising, or direct-response campaigns, including work in a nonprofit or other mission-driven setting.
• Has substantial experience with Google Ads, Google Analytics 4, and Meta advertising, and can explain how they have used campaign and conversion data to make decisions.
• Understands audience targeting, retargeting, testing, donation or conversion pathways, and how to evaluate the effectiveness of paid media.
• Can show how their work contributed to donations or other measurable revenue outcomes, beyond increases in reach or engagement alone.
• Can develop a strategy and remain involved in execution, working effectively with colleagues, agencies, and other vendors.
• Communicates findings and recommendations clearly to people who do not work in digital marketing every day.
• Bachelor's degree required
• Experience in health-related nonprofits and familiarity with healthcare advertising restrictions are pluses.

How You Will Spend Your Day

• Develop and improve digital campaigns aimed at acquiring, engaging, and retaining individual donors.
• Assess Google Ads, Meta campaigns, website traffic, and donation data to identify what is generating contributions and where performance can improve.
• Recommend and coordinate improvements to audience targeting, tracking, retargeting, landing pages, and the online donation experience.
• Plan and evaluate tests of campaign messaging, creative, audiences, and donation pathways.
• Work with the marketing and development teams to connect paid media, email, website content, and fundraising appeals into coherent campaigns.
• Review agency and vendor performance, ask informed technical questions, and help determine where the organization should invest its digital marketing resources.
• Analyze campaign results and present clear findings, priorities, and recommendations to leadership.
• Support the integration of direct mail with digital campaigns and help assess the results of those efforts.

We’d love to hear from you.

If this sounds like the job for you, we would love to help make that happen. Please apply using the link below.

For more information about Careers In Nonprofits and our other available opportunities and workshops, please visit our website at www.careersinnonprofits.com.

Careers In Nonprofits is an equal opportunity employer. Empowered by the #ILoveMyJob mission, we celebrate diversity and are committed to creating an inclusive work environment within the nonprofit sector.

Due to the high volume of applications we receive, we regretfully can only respond to those candidates who best meet the requirements of a specific position or whose backgrounds are generally applicable to our client base. Please rest assured that we retain all candidate information for possible future matches, even if you do not hear from us in regard to your application in response to this ad.