Digital Marketing & Analytics Specialist Role Responsible for developing and executing the social media programs that contribute to the sales and growth of the organization. Primary responsibilities include development and management of paid search campaigns, improving the profile and position of the company in organic search as well as developing and managing social media promotion programs. Major Duties and Responsibilities Description Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Create, manage, and report on the deployment of marketing content and campaigns in various digital channels such as network display, banner and tile, PPC, retargeting ads, social media, email marketing, and co-marketing on third party vendor sites Administers email marketing program. Posts online ads for identified websites. Responds to member emails and other communications; such as twitter. Create and deliver integrated marketing programs and strategies to increase usage of electronic products and services. Help implement an annual Marketing Plan and oversee communication and implementation. Analyze results, assess performance and recommend refinements to improve performance for future eCommerce promotions. Creates and distributes educational and promotional publications i.e. print ads, brochures, posters (static and multimedia), letters and newsletters to include graphic design, layout and text requirements. Projects a positive and consistent image of the company in all materials. Monitor performance of online products and services and analyze Web site statistical data to understand online user’s behavior and identify trends. Track and analyze promotional, email, online and mobile activities to evaluate existing member usage as well as potential online markets. Review analytics of eCommerce product performance to assess online and mobile penetration by members, by product segment, and identify opportunities to continuously improve penetration. Use analytical data to recognize user patterns and trends to help formulate effective marketing campaigns. Identify opportunities to grow our online channel and present marketing ideas to management. Partner with Product Planners to use eCommerce tools as a channel to market their products and services. Collaborate with key internal stakeholders to develop, update, and maintain web marketing calendars including details about marketing messages and target audiences through eCommerce channels. Functions as Administrator for company’s internal portal. Assists with search engine optimization initiatives. Writes content for and respond to posts on various sites such as Twitter, Facebook, MySpace, Flickr, blogs and other social media/networking sites. Track channel usage for all eMarketing initiatives using tools such as Google Analytics. Maintains internet and email statistics for web visits, read rates, subscription changes, etc. to report to management. Analyzes market trends and demographic data concerning customers and potential members. Provide detailed reporting relating to inbound marketing activities Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration. Manages production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative, engaging while also meeting time and budget constraints. Ensures accurate and timely communication to employees and management on the execution of marketing campaigns. Knowledge and Skills Experience Two to Five years of similar or related experience, including time spent in preparatory positions. Education/Certifications/Licenses A college degree. Interpersonal Skills Ability to speak and effectively present information and respond to questions from groups of employees, customers and managers. Ability to provide constructive feedback to others. Other Skills Two to four years work experience digital media; planning, development, search engine optimization (SEO), paid search (PPC), display media, social media and shopping or partnership feeds. Must possess knowledge of analytics and user experience, website management, and direct mail required. be knowledgeable in research analysis, Internet environment, survey methods, regulatory compliance, and current business and marketing trends. Must have a working knowledge of Microsoft Office Products, Quark Express, Adobe Photoshop and Illustrator. Thorough understanding of Internet environments and web site development. Exceptional knowledge of the English language is particularly important. ADA Requirements Physical Requirements Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents. Working Conditions Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise. Mental and/or Emotional Requirements Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters. Ability to focus on detail and verify accuracy of numbers and text. Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents. |
| Location | Baton Rouge, Louisiana |
| Website | http://www.essentialfcu.org |
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