Digital Marketing Creative Specialist

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media Detroit-Ann Arbor is seeking a highly creative and motivated Digital Marketing Creative Specialist to join our Digital Department.

This position focuses on developing compelling digital marketing assets and campaign concepts for prospective and existing advertising clients, creating platform-specific content for a variety of digital marketing channels. The ideal candidate is equally comfortable designing display advertising, developing email marketing creative, producing social media content, producing podcasts, and creating OTT/CTV video commercials, each designed to help businesses achieve their marketing goals.

The successful candidate will work closely with our Digital and Sales teams to develop customized marketing solutions that generate results for clients while supporting the continued growth of our digital business. Beyond strong creative skills, candidates should understand how today"s major advertising platforms operate, allowing them to build content optimized for audience targeting, engagement, and performance.

We are looking for someone who combines strong creative abilities with a genuine curiosity for emerging technology. This is an opportunity for a creative professional who is excited by innovation and enjoys exploring new ways to solve marketing challenges.

Key Responsibilities & Qualifications

Key Responsibilities

• Produce digital marketing campaigns and creative assets for prospective and existing advertising clients across display, social media, email, websites, streaming audio, podcasts, and OTT/CTV platforms, tailoring content to platform-specific audiences and marketing objectives.
• Collaborate with Sales and Digital teams to develop campaign concepts, presentations, and customized marketing solutions that help clients achieve their business goals.
• Produce podcast content through audio and video production, editing, packaging, promotion, distribution, and audience engagement strategies.
• Coordinate with campaign delivery partners and platforms to ensure creative assets are properly trafficked, targeted, and positioned for campaign success.
• Utilize emerging technologies to enhance creativity, improve efficiency, and identify innovative approaches to digital marketing and content production.
• Manage multiple projects in a deadline-driven environment while staying current on evolving digital marketing trends, platforms, and best practices.

Qualifications

• Two to five years of experience in graphic design, video production, digital marketing, advertising, content creation, or a related field.
• Proficiency in Adobe Creative Cloud, including Photoshop, Premiere Pro, Illustrator, and Audition.
• Experience developing creative assets for digital advertising campaigns.
• Strong understanding of social media platforms, display advertising, email marketing, and video advertising environments.
• Working knowledge of OTT/CTV advertising, digital audience targeting, and platform-specific creative requirements.
• Demonstrated curiosity and willingness to explore emerging technologies and apply new tools to marketing challenges.
• Excellent communication, organizational, and project management abilities.
• Self-starter who can work independently while collaborating effectively with multiple departments.

Preferred Qualifications

• Experience in media, broadcasting, digital marketing, advertising, or agency environments.
• Familiarity with Meta Ads Manager, Google Ads, Google Analytics, YouTube, LinkedIn, and other digital advertising platforms.
• Experience with motion graphics and advanced video editing techniques.
• Working knowledge of WordPress and website content management.
• Understanding of audience segmentation, targeting strategies, and marketing analytics.

What We"re Looking For

• A creative thinker who can transform marketing objectives into compelling advertising campaigns.
• Someone who understands both the creative and strategic sides of digital marketing.
• A professional who enjoys helping businesses grow through effective marketing solutions.
• A naturally curious person who embraces innovation and emerging technologies to create smarter marketing solutions.
• A self-starter who stays ahead of industry trends, brings fresh ideas to the organization, and is eager to learn and grow.

Pay Range

USD $35,000.00 - USD $40,000.00 /Yr.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).