Job Title
Digital Marketing Intern - Spring 2027
About the Job
Books-A-Million, Inc., headquartered in Birmingham, Alabama, is looking for a Digital Marketing Intern to join our Dotcom / Digital Marketing team. This is a part-time, on-site internship (maximum of 20 hours per week) based at our Corporate Office on Industrial Lane. We operate stores nationwide and online at www.booksamillion.com across our family of brands: Books-A-Million, 2nd & Charles, Joe Muggs and Yogurt Mountain. As part of a company that has been in business for over 100 years, you will help launch and manage the loyalty and digital marketing programs that keep our customers coming back.
- Position: Digital Marketing Intern
- Department: Dotcom / Digital Marketing
- Location: Corporate Office, Industrial Lane, Birmingham, AL - on-site
- Position Type: Part-time Intern, Non-Exempt - maximum of 20 hours per week
- Pay: $17/hour
Role Summary
The Digital Marketing Intern will assist, learn and execute new Loyalty Program and Digital Marketing initiatives launching across all marketing channels nationwide, including In-Store, Online, Email, SMS, Owned Social, Paid Social and Paid Search. Our team's work runs through BAM's Enterprise Claude AI, so the intern will use Claude every day for analysis, reporting and project work. Working closely with the marketing, creative, merchandising and store teams, the intern will help bring initiatives from planning through launch, confirm programs are running correctly, and measure their success. This role offers hands-on experience in a fast-paced, cross-functional environment with dedicated mentorship and a capstone presentation to leadership.
Role Responsibilities
Loyalty & Digital Marketing Execution
- Assist in the implementation of new Loyalty Program marketing initiatives, including Millionaire's Club and 2nd & Charles Rewards, from planning through launch.
- Help launch and manage digital marketing initiatives across all marketing channels: In-Store, Online, Email, SMS, Owned Social, Paid Social and Paid Search.
- Support the marketing side of our website and ecommerce revamp by helping integrate digital marketing programs into the new site.
- Confirm programs are live, running correctly and consistent across every channel.
- Conduct proofing and quality assurance of loyalty and campaign assets across marketing platforms.
Performance Analysis & Reporting
- Analyze program performance weekly against the success metrics provided by department leadership, and recommend actionable next steps.
- Help monitor key loyalty and engagement metrics such as enrollment, retention, open rates, CTR and conversion.
- Support a customer persona project using our customer database.
- Use BAM's Enterprise Claude AI, where Dotcom data and projects are housed, to support analysis, reporting and project work.
Collaboration & Communication
- Coordinate with marketing, creative, merchandising and store teams to gather assets and keep initiatives on schedule.
- Communicate project status updates and performance results to key stakeholders.
- Other duties as assigned. The intern may be cross-trained in web analytics, customer analytics, email and digital advertising.
Role Qualifications
Required Qualifications:
- Currently pursuing a degree in Business Administration (Marketing), Ecommerce, Data Analytics, Business Analytics, Consumer Behavior, Customer Experience or a related field (rising junior or senior).
- Demonstrated hands-on experience using Claude AI for research, analysis, writing or reporting. Coding experience is not required.
- A clear interest in digital marketing.
- Strong written and verbal communication skills.
- Willingness to learn and adapt.
- Strong time management and organization skills.
- Problem-solving and critical-thinking skills.
- Teamwork and collaboration.
Preferred Qualifications:
- Proficiency with Microsoft Office, particularly Excel.
- Coursework or experience in digital marketing, ecommerce, loyalty/CRM or marketing analytics.
- Familiarity with email/SMS platforms, social media, or paid search and social advertising.
- Ability to perform in a fast-paced environment and manage multiple tasks at once.
Work Environment & Expectations
- Program Length: Spring 2027, 13 weeks (January 25 - April 23, 2027).
- Schedule: Up to 20 hours per week maximum, on a consistent 2-3 days per week, flexible around class schedules.
- Travel: Minimal.
- Mentorship: Day-to-day guidance from the Digital Marketing Manager on-site, with weekly 1:1 check-ins and daily team communication through Microsoft Teams.
- Capstone: Present project outcomes, business impact and key learnings to leadership at program end.
- Physical Requirements: Must be able to sit at a computer or desk for extended periods of time; use hands/arms to operate a keyboard and telephone and for repetitive motion activities; communicate using speech, sight and sound with or without an assistive device; and stand, walk, stoop or crouch during occasional in-store visits.
The Perks
At Books-A-Million, we believe in taking care of our team members, including our interns. As part of the team, you'll enjoy:
- Employee Discounts: Get discounts on books and other products across our stores.
Equal Employment Opportunity (EEO) Statement
Books-A-Million is an equal opportunity employer committed to fostering a diverse, inclusive, and welcoming workplace. We celebrate and embrace differences, and we strive to create an environment where every individual feels valued and empowered. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law.
All qualified applicants will receive consideration for employment without regard to their background or personal characteristics. We are dedicated to creating a culture of respect, equity, and opportunity for all employees, and we encourage individuals from all backgrounds to apply.