Digital Marketing Intern

Overview Panasonic Eco Systems of North America is seeking an energetic and responsible Digital Marketing Intern to support the Digital Marketing team. The ideal candidate has an interest in digital marketing, website management, paid media, social media, analytics, and content. This role will gain hands-on experience by supporting website updates, digital campaign execution, reporting and analytics, social media, and other digital marketing initiatives. Responsibilities Website Assist with maintaining and updating website content using HubSpot and other website platforms. • Support the creation, editing, publishing, and QA website content. • Update product and other website pages, ensuring copy, images, specifications, links, and resource files are accurate. • Assist with website updates related to new product launches and marketing campaigns. • Support maintenance and QA dealer locator and Buy Now experiences. • Assist with requesting, organizing, and maintaining digital assets. Search Engine Optimization Assist with keyword research and on-page SEO. • Review website content for SEO opportunities and basic best practices. • Help optimize website copy, page titles, descriptions, links, and other content. • Support SEO reporting and identify opportunities to improve organic search performance. Metrics (Analytics & Reporting) Assist with monitoring website and digital campaign performance. • Support reporting using tools such as GA4 and Looker Studio. • Assist with tracking leads and campaign conversions. • Compile data for monthly and ad-hoc performance reports. • Help identify trends, insights, and opportunities for optimization. ·Digital Marketing Support Support digital campaign setup, execution, QA, and ongoing optimization. • Assist with paid search, paid social, display, and other digital advertising initiatives. • Support social media content scheduling and community management across multiple platforms. • Assist with organic and paid social campaigns. • Assist with creative and digital asset coordination for campaigns and product launches. • Support short-form video and other digital content initiatives. • Assist with lead distribution and campaign tracking. • Conduct research and support other digital marketing projects as needed. Qualifications Education & Experience: Currently pursuing a degree in Marketing, Business, Communications, Digital Media, or related field. Strong interest in digital marketing, advertising, analytics, social media, and website management. Working knowledge of Microsoft Word, Excel, and PowerPoint. Familiarity with tools such as Google Analytics 4 (GA4), Google Ads, HubSpot, Looker Studio, or social media platforms is a plus but not required. Competencies: Proven ability to meet deadlines. Creative, self-starter with the ability to work independently and collaboratively as part of a team. Comfortable working in a fast-paced environment and able to manage multiple projects simultaneously. Strong attention to detail. Positive attitude, flexibility, and problem-solving mentality. Excellent organizational and writing skills. Communications: · Strong technical, organizational, and communication skills. · Strong interpersonal skills and the ability to establish and maintain relationships. · Influencing: Use impactful engagement and persuasion tactics to gain acceptance of ideas and commitment to actions that support specific work outcomes Other Requirements: Occasional on site visits to Newark office when schedule permits Where You'll Be: For our hybrid and onsite roles, Panasonic is committed to fostering an ideal working environment that goes beyond the conventional. We understand the significance of moments that matter in your onsite experience, and we prioritize creating a workspace that not only promotes productivity but also ensures a fulfilling and positive work atmosphere. Join us at Panasonic, where your onsite presence is valued, and we strive to make each moment count in your professional journey. Who We Are: Meet Panasonic! At Panasonic, we are pioneering technologies that not only move us forward but also make a positive impact. Your work here goes beyond conventional boundaries, aligning with our commitment to doing work that matters. Whether it's in the realm of sustainable energy solutions or cutting-edge automotive technology, we provide an environment where innovative thinkers can soar. Our dedication to addressing climate impact is ingrained in our approach, ensuring that we create technologies while actively working to reduce our environmental footprint. Joining us means experiencing career growth in more ways than one, with opportunities for professional development and advancement. At Panasonic, we care about what you care about, fostering a culture where your expertise contributes to the creation of technologies that not only move us but also drive positive change for the planet. Be part of a team that values your contributions, encourages innovation, and actively contributes to shaping a more sustainable and technologically advanced future. We Take Opportunity Seriously: At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application! Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Hourly Range: $17-$38 The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements. This position is not eligible for company-sponsored benefits such as health insurance. Employees may be eligible for certain state- or locally-mandated benefits depending on hours worked and applicable law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic. REQ-156137