DIGITAL MARKETING MANAGER
The Academy is a leading professional association dedicated to advancing the profession through education, certification, member engagement, advocacy, and industry leadership. We are committed to delivering exceptional value to our members through innovative programs, meaningful connections, and outstanding customer experiences.
We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead the planning, execution, optimization, and analysis of integrated digital marketing campaigns that support membership growth, engagement, education participation, events, certification programs, and non-dues revenue initiatives.
POSITION SUMMARY
The Digital Marketing Manager is responsible for developing and executing audience-centric marketing campaigns across email, digital, social, and marketing automation channels. This role will leverage member and customer data to create personalized experiences that drive member acquisition, retention, engagement, registrations, certifications, and product sales.
The ideal candidate combines strong campaign strategy, marketing automation expertise, exceptional writing skills, and analytical capabilities with a passion for improving the member journey through data-informed marketing.
This is a highly collaborative role that partners closely with membership, education, meetings, content, certification, and product teams to deliver measurable business results.
RESPONSIBILITIES:
Campaign Strategy & Execution
- Develop and execute integrated email and digital marketing campaigns that support membership growth, retention, engagement, education participation, event attendance, and non-dues revenue goals
- Translate organizational marketing priorities into audience-specific campaigns with measurable objectives and outcomes.
- Manage campaigns from concept through execution, reporting, and continuous optimization.
- Coordinate campaign schedules, stakeholder requests, and marketing priorities through a centralized marketing calendar.
Email Marketing & Marketing Automation
- Own the end-to-end development and execution of email marketing campaigns, including, audience segmentation, copywriting and content development, design coordination and graphic designer, quality assurance and testing, deployment and performance analysis.
- Develop and manage automated marketing journeys, including, new member onboarding, membership renewal campaigns, lead nurture programs, event promotion and follow-up, product marketing campaigns and post-purchase communications.
- Utilize CRM and behavioral data to create personalized, targeted member and customer experiences.
- Conduct A/B testing to optimize subject lines, messaging, calls-to-action, layouts, audience segments, and send times.
Digital Marketing & Audience Engagement - Plan, execute, and optimize digital marketing initiatives across multiple channels, including paid advertising, social media promotion, retargeting campaigns, and audience engagement strategies.
- Support marketing initiatives that drive event registrations, conversions, purchases, and membership actions.
- Collaborate with internal teams to develop compelling digital content and campaign assets consistent with organizational branding and messaging.
Analytics & Performance Optimization - Track and analyze campaign performance using established KPIs, including, conversion rates, registrations, revenue generation, membership acquisition and retention metrics, open rates and click-through rates.
- Develop performance reports and dashboards that communicate campaign results and actionable insights.
- Recommend and implement strategies that improve engagement, conversion, and return on investment.
Compliance & Best Practices - Monitor email deliverability, sender reputation, list hygiene, and subscriber preferences.
- Ensure compliance with accessibility standards, privacy regulations, and digital marketing best practices.
- Stay current on emerging digital marketing trends, technologies, and industry best practices and incorporate relevant innovations into campaign strategy.
QUALIFICATIONS: - Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience.
- Five to seven years of progressive experience in digital marketing, email marketing, or marketing automation roles.
- Demonstrated experience managing complex email marketing campaigns from strategy through execution and analysis.
- Hands-on experience with email marketing platforms, audience segmentation, marketing automation, testing, and reporting.
- Experience leveraging CRM and customer data to create personalized marketing experiences.
- Strong copywriting, editing, and content development skills.
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
- Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines.
- Understanding of email deliverability, accessibility standards, compliance requirements, and quality assurance practices.
- Ability to work effectively both independently and collaboratively in a fast-paced environment.
PREFERRED QUALIFICATIONS: - Experience with Higher Logic Thrive (formerly Informz).
- Experience supporting membership organizations, trade associations, professional societies, or nonprofit organizations.
- Experience developing campaigns focused on some combination of member acquisition, member retention, professional development, certification programs, events, and non-dues revenue.
- Proficiency with Google Analytics 4 (GA4), UTM tracking, attribution modeling, and conversion measurement.
- Familiarity with CRM platforms such as Salesforce, Dynamics, or other association management systems (AMS).
- Experience with Canva, Adobe Creative Suite, or similar creative tools.
- Digital marketing, analytics, or marketing automation certifications.
- Experience with paid digital advertising and audience acquisition strategies.
KEY COMPETENCIES
Strategic Thinking
Member-Centric Marketing
Marketing Automation
Digital Analytics
Data-Driven Decision Making
Project Management
Communication and Collaboration
Customer Journey Mapping
Content Creation and Storytelling
Continuous Improvement
Results Orientation
About Us
The Academy offers a competitive starting salary range from $80,000 - $90,000, commensurate with qualifications and experience, as well as an excellent benefit package, including medical, dental, vision, LTD, tuition reimbursement and 401k match with IMMEDIATE VESTING!
We offer a comprehensive paid leave policy to support your work-life balance. Academy employees are eligible for paid sick and vacation time that accrues over time and can be carried over at the end of the year in accordance with Academy policy. Additional leave options may be available for holidays, family emergencies or other personal needs.
The Academy promotes a friendly, professional, and challenging team-based work environment with the ability to work remotely.
The Academy of Nutrition and Dietetics is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected veteran or disabled status and will not be discriminated against.
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