Digital Marketing Manager

Position Overview 

The Digital Marketing Manager plays a critical role in supporting a $40M direct-to-consumer window & door company branch serving all of North Texas. This position will help lead a growing marketing organization designed to  compete with the best direct-to-consumer marketers in the nation—backed by the strength and stability  of a 100-year-old American manufacturing brand. 

This is a highly visible and impactful role that requires a self-motivated, innovative, and results-oriented  professional. The Dallas-Fort Worth (DFW) branch functions as a test market where new digital strategies  are developed, refined, and scaled across the broader company network. The successful candidate will be  values-driven, technically adept, and passionate about driving measurable growth through digital  channels. 

This is an exceptional opportunity for someone who thrives in a fast-paced, entrepreneurial environment  and is eager to make a significant contribution to a nationally respected brand. 

Key Responsibilities 

Strategic Leadership 

• Develop and execute comprehensive inbound and outbound marketing campaigns focused on 
• building a best-in-class digital lead generation engine. 
• Partner closely with branch leadership and the sales organization to align marketing strategies 
• with operational goals and revenue objectives. 
• Lead the shift from traditional brand marketing toward measurable consumer demand generation 
• and digital performance marketing. 

  Digital Marketing Execution 

• Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid 
• digital advertising channels. 
• Oversee and continually optimize the company website and landing pages to drive engagement, 
• conversion, and organic growth. 
• Manage external partners and agencies to ensure consistent execution, brand integrity, and 
• performance accountability. 
• Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to 
• leadership. 
• Optimize conversion rates through testing, user experience improvements, and funnel 
• optimization. 

  Technical Marketing Operations 

• Own and maintain all digital infrastructure and marketing technology systems, including CRM, call 
• center lead processing, and integrations. 
• Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across 
• marketing and sales teams. 
• Support development of content and creative assets, ensuring brand consistency across all 
• channels. 
• Oversee approximately $3M in annual marketing budget allocations and performance reporting. 

• Cross-Functional Collaboration 

• Serve as the primary liaison between marketing, sales operations, and external vendors.
• Communicate results, insights, and recommendations through regular reporting and executive 
• presentations. 
• Champion brand integrity and consistency across all digital and customer-facing platforms. 

• Qualifications & Experience 

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive experience in digital marketing management with a strong emphasis on 
• lead generation, technical marketing, and performance optimization. 
• Demonstrated success managing large-scale digital advertising budgets ($3M+).
• Advanced understanding of Google's digital marketing ecosystem (Ads, Analytics, Tag Manager, 
• Search Console, etc.). 
• Proficiency with CRM and marketing automation platforms; experience integrating data across 
• systems. 
• Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing 
• pages. 
• Prior agency or multi-channel B2C marketing experience preferred. 
• Strong analytical mindset with proven ability to turn data into actionable strategies.
• Excellent communication and leadership skills with the ability to influence across departments. 

• What We Offer 

• Competitive salary and benefits package. 
• Hands-on experience with marketing technology and data. 
• Opportunities for career growth and professional development. 

• • A collaborative and innovative team culture