Digital Marketing Manager

Läderach North America is seeking a strategic and hands-on Digital Marketing Manager to lead digital marketing, digital commerce, consumer engagement, and the broader digital ecosystem across the United States and Canada. This role will connect local market needs with global campaigns, brand priorities, technology capabilities, and measurable business results. The position reports to the Director of Marketing, North America, and partners closely with Marketing, E-commerce, Customer Service, Product Management, Finance, Regional Managers, store teams, global partners, and external agencies.

What you can expect

• You will develop and execute the digital marketing strategy for the United States and Canada in partnership with the Global Marketing team.
• You will share North American strategies, tactics, results, and learnings with global partners while incorporating relevant global direction and best practices.
• You will manage community engagement across Läderach North America Instagram and Facebook channels and identify potential influencer partnerships in new and priority markets.
• You will manage consumer engagement across platforms such as Google Reviews and Yelp, identifying common themes and opportunities for improvement with Regional Managers.
• You will create and execute digital activation plans supporting new store openings, product launches, seasonal campaigns, and signature brand moments.
• You will partner with the E-commerce team to identify and prioritize initiatives that improve consumer experience, B2B growth, and marketing performance.
• You will partner with the Global E-commerce team to plan and manage paid media investments supporting always-on activity, product and holiday campaigns, and new store openings.
• You will monitor campaign performance, optimize activity, and connect digital media investment to measurable business outcomes.
• You will support growth across e-commerce, B2B, and in-store sales in alignment with monthly sales goals.
• You will own key consumer-facing digital touchpoints, including websites, local listings, store hours, mall listings, and new store listings across platforms.
• You will evaluate tools and technologies that improve customer experience, store support, marketing effectiveness, and audience reach.
• You will create the monthly Digital Marketing report for the Global Marketing team and use data to guide investment decisions and identify growth opportunities.
• You will manage timelines, stakeholders, agency coordination, and communication to deliver successful outcomes across functions.

What we expect from you

• You have strong analytical skills and can translate performance data into actionable insights and business outcomes.
• You have excellent verbal and written communication skills.
• You can manage multiple initiatives and competing priorities in a fast-paced environment.
• You communicate clearly, manage stakeholders effectively, and lead projects with strong ownership and follow-through.

Preferred Attributes

• You have retail or multi-location consumer brand experience.
• You have strong problem-solving and cross-functional stakeholder management skills.
• You are self-motivated and able to work independently and collaboratively across local and global teams.
• You balance strategic thinking with hands-on execution.
• You use data to guide investment decisions without compromising brand quality or consumer experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-7 years of progressive experience in digital marketing, email marketing, social media marketing, or a related discipline.
• Hands-on experience with paid media and digital platforms, including Klaviyo, Meta, Google, Instagram, Facebook, and Apple.
• Working knowledge of marketing technology, listings and locator platforms, email platforms, analytics tools, reporting systems, and emerging digital discovery platforms.
• Proven ability to monitor and optimize campaigns and connect marketing activity to measurable business outcomes.
• Ability to collaborate effectively with internal teams, global partners, agencies, and store leadership.

What we offer you

• Medical coverage with Läderach contributions toward employee-only and family plans.
• Dental coverage.
• Vision coverage paid 100% by Läderach.
• Life insurance coverage with additional optional coverage available.
• Optional 401(k) enrollment.
• Employee assistance program.
• An exciting working environment with motivated colleagues.
• A position with lots of personal responsibility.
• The opportunity to contribute fresh ideas.
• An open and respectful feedback culture.
• In-house and external training opportunities.
• Unique career opportunities.
• Generous discounts on our products.
• Chocolate at work.
• Free parking spaces.

Own it. Grow it. Make it fresh.

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We are an Equal Opportunity Employer committed to hiring a diverse workforce. All openings are filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion, or any other classification protected by law.