ESSENTIAL JOB FUNCTIONS
- Develop and implement comprehensive marketing strategies aligned with company objectives.
- Manage and optimize digital marketing efforts, including SEO, SEM, email, and social media.
- Oversee content creation (blogs, newsletters, videos, case studies) to support inbound marketing and lead nurturing.
- Oversee the execution of marketing campaigns from concept to analysis, ensuring alignment with sales initiatives.
- Coordinate trade shows, webinars, and promotional events to increase brand visibility.
- Analyze market trends, customer insights, and campaign performance to inform strategy and decision-making.
- Collaborate with internal teams (sales, product, HR) to ensure consistent messaging and branding.
- Manage marketing budget and track ROI of various marketing initiatives.
- Supervise and mentor members of the marketing team (if applicable).
- Ensure brand consistency across all platforms and materials.
- Other duties as assigned
PHYSICAL REQUIREMENTS
- Job requires the ability to use vision, adjust focus and work on a standard computer screen
- Job may require extended sitting or standing, use of standard office equipment
- Job will require punctual and regular attendance as well as physical presence on-site at the assigned work location
OTHER SKILLS AND ABILITIES
Strong understanding of user interface and user experience principles to enhance the overall digital customer journey.
Advanced knowledge of digital marketing tools and platforms, including Google Analytics, SEMrush, marketing automation software, and content management systems.
Excellent verbal and written communication skills, with the ability to convey complex information in a clear and concise manner.
Strong problem-solving skills and the ability to analyze data to make informed decisions.
Ability to think creatively and develop innovative marketing campaigns that differentiate the brand in the industry.
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Business, Communications, or a
related field. - 5+ years of experience planning, managing, and overseeing all aspects of digital marketing campaigns.
- 2+ years of managerial experience leading a digital marketing team.
- Proven experience revamping a company website, with a strong focus on UI/UX design.
- Experience in marketing using CRM systems, with a preference for experience in Dynamics 365.
- Hands-on experience with email marketing, campaign management, and project management.
- Demonstrated ability to use data analytics to drive marketing decisions and optimize performance metrics.
- Experience in the logistics industry is highly desirable.
CERTIFICATION AND LICENSES
Professional certification may be required in some areas.
WHY SHOULD YOU WORK FOR CRANE?
At Crane, we believe in providing our employees with excellent benefits at a Great Place to Work.
We offer:
- Quarterly Incentive Plan
- 136 hours of Paid Time Off which equals 17 days for the year, that can be used for Sick Time or for Personal Use
- Excellent Medical, Dental and Vision benefits
- Tuition Reimbursement for education related to your job
- Employee Referral Bonuses
- Employee Recognition and Rewards Program
- Paid Volunteer Time to support a cause that is close to your heart and contributes to our communities
- Employee Discounts
- Wellness Incentives that can go up to $100 per year for completing challenges, in addition to a discount on contribution rates
Come join the leader in logistics and take your career in the right direction.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We maintain a drug-free workplace and perform pre-employment substance abuse testing.
This position requires the final candidate to successfully pass an E-Verify Check.
More Information: http://www.dhs.gov/e-verify
Company benefits are contingent upon meeting eligibility requirements and plan conditions.