Job Description: Top skills:
-Project Management
-Website Planning + Optimization
-QA Management
Schedule: Fully onsite
KEY RESPONSIBILITEs/REQUIREMENTS:
THE POSITION
Manage the strategy and execution across the Consumer Decision Journey on Samsung.com for the CTV category.
Key Responsibilities:
Manage CTV marketing activities on Samsung.com including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other.com initiatives
Brief and optimize SEM and SEO efforts
Lead strategic promotions work streams for S.com to drive sell-through. Provide and prepare presentations for regular executive share-out.
Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
Work with the performance analytics team to identify and lead the real-time optimization of marketing across Samsung.com
THE CANDIDATE
Bachelor s degree required
4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
Expertise in digital marketing and agency management
Digital analytics and evaluating data sets to identify learnings to inform the business
A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
Website planning and optimization
Experience optimizing for SEO/SEM
Project management / Time management
Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
Strong interpersonal, communication skills and ability to gain alignment across various stakeholders
*BEELINE JD*
Summary:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Expert ability to work independently and manage one's time.
Strong mentoring skills necessary to provide support and constructive performance feedback.
Expert knowledge of principles and methods for showing, promoting, and selling products or services.
Expert ability to develop marketing and pricing strategy.
Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.
Experience Leading a team of analysts
10+ years related experience required.