Are you a creative, detail-oriented, and organized marketing professional? Do you have a passion for crafting compelling messages that resonate with target audiences? If so, our well-established client is seeking a Digital Marketing Manager. This is a temporary position located near East Greenbush, NY.
Responsibilities of the Digital Marketing Manager will include:
- Develop, manage, and execute marketing projects for multiple business lines and products.
- Collaborate closely with product experts to ensure accurate messaging, timing, execution, and reporting of multi-channel campaigns.
- Serve as the primary point of contact for marketing emails.
- Responsible for maintaining list hygiene and setting up, testing, and running multiple campaigns across various service lines.
- Create and implement integrated B2B marketing campaigns. This includes devising strategy, aligning internal teams, segmenting audiences, creating email nurtures, promoting virtual events, and analyzing campaign results.
- Collaborate with internal and external stakeholders to create content that aligns with our business objectives. Content may encompass email communications, blogs, social media posts, and sales collateral.
- Identify prospects at different stages of the marketing funnel and craft engaging email content as needed to run targeted campaigns.
- Maintain relationships with agencies and freelancers, providing clear content outlines, ensuring adherence to schedules, and editing copy as necessary.
- Perform other duties as assigned to support our marketing efforts.
Qualifications of the Digital Marketing Manager:
- Bachelor's degree or equivalent work experience in content marketing, journalism, communications, advertising, or creative writing. An equivalent combination of education and experience is acceptable.
- Must be a team player, capable of working collaboratively with diverse teams.
- Three years minimum experience in editorial, digital editorial, and/or content strategy, as well as three years minimum experience in running email automation campaigns.
- Detail-oriented with strong multitasking and project management skills.
- Proven track record of mastery of organic and paid social platforms. Experience with social media management tools like Hootsuite.
- Experience leveraging a CRM platform and knowledge of SEO best practices.
- Strong knowledge of AP Style.
- Experience in marketing business services.
- Demonstrated copywriting skills that have achieved organizational goals.
- Demonstrable improvement of search rankings through SEO.
- Experience with PowerPoint and project management systems.
- Knowledge of UX best practices.
- Experience in a non-retail sales position is a plus.
Pay for this position is commensurate with experience and education, ranging roughly from $25-26/hr.
To see a full listing of all our open positions, please visit:
https://www.redshiftrecruiting.com/jobs-hiring-near-me
redShift Recruiting is the region's premier recruiting agency with over 100 years of combined experience in the recruiting field. We specialize in permanent, temporary, and temp-to-hire positions. Our superior service combined with our highly qualified and carefully selected bank of candidates sets us apart.