Digital Marketing Strategist

BASIC JOB SUMMARY: The Digital Marketing Strategist supports TECs growth strategy by developing, executing, analyzing, and optimizing marketing across the full digital ecosystem. This role connects paid media, audiences, web, email, automation, and the online ordering journey to identify performance trends, funnel drop-off, and opportunities to improve customer acquisition. The Digital Marketing Strategist analyzes data and executes campaigns, turning insights into action through campaign optimization, testing, audience strategy, advertising copy, and customer journey improvements. ESSENTIAL JOB FUNCTIONS: The essential job functions and duties described below may not be the only requirements of the position. It may be necessary to follow other instructions or perform other related duties required by the company. Builds, launches, manages, and optimizes paid advertising campaigns across platforms including Google Ads and Meta Ads, with the ability to learn and support additional digital channels as TECs strategy evolvesWrites and adapts digital campaign copy for paid media, landing pages, email, calls to action, and other customer touchpoints using established TEC brand language, product information, and messaging standardsAnalyzes campaign performance, targeting, budgets, creative, landing pages, and conversion paths and takes initiative to make or recommend changes based on findingsEvaluates the full digital conversion funnel to identify customer drop-off and opportunities for improvement, developing structured tests across audiences, creative, copy, offers, landing pages, and campaign structure to improve performanceDevelops and evaluates audience strategies using first-party data, platform audiences, website behavior, and customer segmentation, identifying opportunities for remarketing, lead nurturing, automation, and lifecycle communicationsPartners with the Integrated Marketing Designer to develop and test creative based on campaign objectives, audience insights, and performance dataMonitors key performance indicators including traffic, engagement, leads, conversion rates, orders, cost per lead, cost per acquisition, and other customer acquisition metricsSupports accurate conversion tracking, attribution, UTM structures, and campaign measurement, partnering with internal and external resources to identify and troubleshoot data and tracking gapsMaintains current knowledge of digital advertising, analytics, privacy, attribution, automation, AI, and other changes impacting digital marketing strategy OTHER JOB FUNCTIONS: Supports new market launches, customer acquisition campaigns, promotions, and other strategic marketing initiativesConducts competitive and digital marketing research to identify opportunities and emerging trendsPerforms campaign quality assurance across links, tracking, audiences, landing pages, conversion events, and digital customer journeysDocuments campaign tests, findings, and optimization decisions to build institutional knowledge and improve future performance.Other duties as assigned and relevant to the position