Digital Media Buyer/ Planner

Title: Digital Media Planner/Buyer – Paid Social, Search & Programmatic | Hybrid, NYC

Digital Media Planner/Buyer

Midtown Manhattan · Hybrid (3 days in office / 2 remote)

A well-established, full-service advertising agency in Midtown Manhattan is hiring a Digital Media Planner/Buyer. The agency is known for high-touch, personal client service and campaigns that get measurable results. This is a hands-on, client-facing role for someone who can plan the strategy, run the campaigns and explain them clearly to the people paying for them.

You'll own paid media for a mix of Higher Education and consumer brand clients, from planning and setup through optimization, reporting and the client conversation that follows. The team is small and senior, so your work will be seen and there's real room to grow.

What you'll do

• Help build digital media plans, including channel mix, audience strategy and budget allocation
• Launch and optimize paid campaigns across Google Ads, Paid Social, Display, CTV and Programmatic, and manage budgets carefully
• Run targeting, pacing and performance tracking across several client accounts at once
• Turn data into clear recommendations, and present plans and results to clients with confidence
• Partner with agency leadership on strategy, and keep the team current on platform changes and emerging trends

What you bring

• 3–5 years of hands-on digital media planning and buying, ideally in an agency environment
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Snap and Reddit Ads
• Strong analytics skills: Google Analytics (GA4), Looker Studio and Excel, used to show and improve ROI
• Exceptional spoken and written communication. You're polished, articulate and comfortable in front of senior clients
• Highly organized, deadline-driven and calm when you're juggling several accounts
• Advanced PowerPoint, Excel and Google Workspace skills
• A plus: Higher Ed marketing experience or exposure to traditional media

Why this role

• Competitive base salary plus annual bonus and profit sharing
• Annual salary increases, a 401(k) and health benefits
• A visible seat at the table with clients, covering both strategy and execution
• A collaborative, supportive team in a stable, long-standing agency

If you're a sharp, client-ready media planner/buyer looking for your next step, apply here or message me directly to talk confidentially.

LinkedIn skills tags: Media Planning, Media Buying, Google Ads, Meta Ads, Programmatic Advertising, Google Analytics.