Digital Merchandiser (Hybrid)

The Digital Merchandiser is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.

Essential Functions:

• Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.
• Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
• Assist with product onsite reporting and take action accordingly.
• Assist Digital Manager to provide weekly and as needed reporting on business status, risks, and opportunities.
• Assist Digital Manager to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
• Create and manage category page content/linking strategies.
• Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.
• Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
• Assist with customer service issues and questions.
• Assist Digital Merchandise Manager with executing and refining the strategy based on results of A/B tests.
• Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, vendors, and omni buying teams.
• Performs competitive analysis and analyzes customer behavior to assist Digital Manager in assortment opportunities and site optimization.
• Partners with Digital Manager to define proper taxonomy and attribution.
• Monitors site experience in partnership with analytics team and adjust based on customer engagement.

Education & Experience:

• Bachelor's degree in related field
• 2+ years of digital merchandising leadership experience
• Experience operating successfully in a fast-paced, changing environment

Knowledge / Skills Requirements:

• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software Proficiency in Microsoft office, outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of appropriate technology platforms and retail systems
• Understanding of web site information architecture, taxonomies and site mapping.

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