Digital Product Content Specialist

Job Description

The Digital Product Content Specialist will be responsible for aiding in the execution of Master Lock's commercial digital product content strategy and related processes. The Specialist in this role will focus on how to best leverage digital product content to build the Master Lock brand and maximize discoverability on key distributor websites and partners including, but not limited to: Grainger, Fastenal, etc. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

Position Location: This position is eligible to work in a hybrid environment out of our Deerfield, IL HQ. Remote days are Mondays and Fridays.

Responsibilities:

• Assist the Digital Content Manager in the execution of a holistic digital product content strategy across MasterLock.com and other distributor/commercial partners, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted distributor websites.
• Syndicate accurate and thorough product information to owned sites and online distribution partners via customer content management portals and product content management system (Salsify).
• Audit and document existing processes across the enterprise for developing and deploying digital product content
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
• Audit/assess content performance on owned site and distribution partners using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Develop a detailed monthly digital product content production/deployment calendar.
• Follow internal processes while also seeking ways to increase team efficiency.