Digital Product Marketing Specialist

Job Description

Overview:

This person will passionately and professionally create, execute, and optimize digital marketing tools that generate awareness and drive results for Keystone Cooperative. They will be the lead person to develop and execute on all digital marketing content across various platforms and Keystone’s four divisions. They must provide strong metrics on digital marketing campaigns to help hand-off to the sales team so they can drive results. Additionally, this person must be confident in crafting engaging content for online platforms.

Duties and Responsibilities:

Include but are not limited to:

• Design, execute, and optimize digital marketing campaigns across social media, email, text messaging, websites, search engines, and digital advertising to drive awareness, engagement, and conversions.
• Develop, schedule, and publish engaging social media content, including copy, graphics, short-form video, promotions, and campaign content.
• Manage internal and external email and text marketing, including content development, audience segmentation, scheduling, testing, deployment, and performance tracking.
• Collaborate with the Product Marketing Specialist and Director of Marketing to develop campaign strategy.
• Track and analyze digital performance metrics and provide actionable recommendations to improve engagement, conversions, and overall campaign effectiveness.
• Develop digital marketing reports and communicate campaign performance and key insights.
• Develop, edit, and publish video content for social media, digital campaigns, employee communications, customer/member education, recruiting, and events.
• Oversee Keystone’s internal podcast, including topic planning, scheduling, production, editing, and distribution.
• Partner with Creative Services to develop digital assets that align with Keystone brand standards across email, web, social media, video, and other digital channels.
• Work closely with Sales to develop digital enablement tools, content, and training materials that support sales initiatives and customer engagement.
• Collaborate on the development and upkeep of the marketing and editorial calendar to ensure coordinated and timely communications.
• Support marketing events from planning through execution, including internal events, customer-facing events, trade shows, webinars, and other company initiatives.
• Stay current on digital marketing trends, tools, and platforms and identify opportunities to improve Keystone’s digital presence.
• Understand and support Keystone’s marketing strategy and business goals, adapting execution as strategies and priorities evolve.

Skills and Qualifications:

• Excellent verbal and written communication skills
• Strong technical aptitude and highly self-motivated
• Exceptional creativity and innovation
• Excellent time management, organizational skills, and flexibility in a dynamic environment
• Accuracy and attention to detail
• Willingness to travel within our trade territory and flexible to cover special promotions, trainings and events at various times including weekends and evenings
• Commitment to excellence and high standards
• Strong organizational, problem-solving, and analytical skills
• Ability to manage priorities and workflow
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
• Proven ability to handle multiple projects and meet deadlines
• Strong interpersonal skills with the ability to deal effectively with a diversity of individuals at all organizational levels.
• Good judgment with the ability to make timely and sound decisions
• Creative, flexible, and innovative team player
• Must be able to speak, read, write, and understand the primary language(s) used in the workplace.
• Ability to communicate professionally and effectively in person, on the phone, electronically, or through other means to individuals and groups

Education and Experience:

• 3+ years of experience in similar role
• Bachelor’s degree (B.A./B.S.) in marketing and/or communications or related field or equivalent work experience