Digital Resource Designer

Digital Resource Designer

PRIMARY DUTIES:

• Assist in executing high-quality design work to apply artwork to a variety of Zippo and Case products following established principles and best practices.
• Contribute to original designs from concept to completion using both traditional design skills, including composition and color theory, and AI-powered tools.
• Research, develop,  and maintain libraries of effective AI prompts, models, and templates for use by the entire Design Center team.
• Strong aesthetic judgement, attention to detail, and ability to balance creative quality with efficiency in a manufacturing environment.
• Adaptability and a growth mindset with a passion for learning about and mastering creative tools and technologies.

• Research improvements for, and optimization of, traditional digital and emerging AI-generative tools and initiate scheduled training sessions to improve the creative team’s use of such tools throughout all design workflows. 

• Knowledge of AI model behaviors, awareness of AI limitations, and ability to apply creative solutions as challenges arise.
• Support prompt development to guide and improve the visual accuracy and contextual relevance of AI-generated content.
• Help analyze AI-generated outputs and apply traditional design techniques to enhance quality and visual appeal.
• Comprehensive understanding of the ethical use of AI-generative tools, intellectual property and copyright considerations, and responsible AI-driven content strategies.  
• Assist in analyzing performance data utilizing metrics to evaluate and improve creative content, refine design approaches.
• Familiarity with digital asset management systems and version control tools.
• Explore improvements to repetitive workflows such as optimizing vector files for the manufacturing of Auto Engrave, Deep Carve, Multi Cut, and other engraving customization techniques. Develop training and guide team members on effective use of AI-generative tools within design workflows to elevate creative standards across the organization.

• Support the integration of emerging AI-tools into design workflows and assist with optimizing all outputs to ensure high-quality physical manufacture.

• Generate options to apply creatively across products and mediums and create collections of potential new conceptual options on the spot based on a single source design.
• Ability to work collaboratively with traditional artists and adapt AI-generative tools to enhance rather than replace human creativity. 
• Utilize presentation skills to share insights, potential efficiency gains, and AI-driven creative strategies to non-technical stakeholders both within and beyond the Design Center.
• Ability to maintain confidentiality of upcoming product releases, development projects and other sensitive information.
• Follow established brand standards, licensor style guides, production method guidelines, templates/die lines, and department procedures in the creation and preparation of accurate designs.
• Adapt  art and design styles to best suit each request, custom imprint technique, and product, bearing in mind the resulting production-ready artwork files must also meet all manufacturing guidelines.
• Strong organizational skills and ability to handle multiple priorities, balance and reprioritize shifting tasks as needed. Critical thinking and problem-solving skills to determine the optimal approach for each project
• Assure deadlines and schedules are met.
• Check own finished work for accuracy.
• Perform related, additional duties or special assignments, as directed and as needed.

EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:

• Bachelor’s degree in digital art, graphic design, a related field, or 3-5 years equivalent professional experience.
• Equivalent combination of education and professional experience acceptable.
• Knowledge of our companies’ products and custom decoration methods preferred.
• Proficiency in established industry-standard design software including Adobe Creative Suite (Photoshop, Illustrator, Firefly). Knowledge of and experience using Bridge and Acrobat Pro are preferred.
• Practical experience with current and emerging AI-powered creative tools and awareness of ongoing advancements.
• Demonstrated proficiency and experience with the Macintosh platform.
• Proficiency with Microsoft Office (Outlook and Word) required, knowledge of PowerPoint preferred.

***This is an office hourly, full on-site position located in Bradford, PA***

Smoking is permitted in most areas of Zippo workplace facilities, other than certain designated non-smoking areas.