Director, Audience Insights (US)

Job Summary & Responsibilities

OVERVIEW

COPA90 is the world’s largest independent soccer media business, a distributed media network that reaches more than 80 million fans around the world. It is the definitive youth media brand for soccer.

COPA90 believes that soccer is the universal language. It defines the soccer agenda. It entertains, informs and celebrates soccer and its fans in ways they love and the places they live.

DESCRIPTION

COPA90 is looking for an Audience Insights Director to join our data team based in New York. The ideal candidate will have a passion for developing insights from data, a strong understanding of social media platforms like YouTube, Facebook, Instagram and Twitter, proficiency with data analytics/ social listening tools and experience working with both commercial and editorial content teams. A bonus will be experience managing and strategically reporting on paid media.

Reporting into the Chief Product Officer, the Audience Insights Director is primarily responsible for overseeing the implementation of insights and data across the business. The key role will be conducting a team of analysts to deliver insights & recommendations based on a deep understanding of COPA90’s fan data.

The right candidate will work closely with the COPA90 editorial team to develop compelling content strategies, with the commercial team to respond to client briefs and deliver brand campaign insights, and across teams to help define valuable audience segments.

RESPONSIBILITIES

• Oversee COPA90’s weekly/monthly reporting processes. Tools including:

• •  YouTube Analytics, Facebook Analytics, Google Analytics, Twitter Analytics and other services such as Socialbakers, Tubular labs and Crimson Hexagon.
• Manage larger market research projects, such as developing a deep understanding of the COPA90 fan audience via qual and quant analysis,  delivering insights to the business to drive editorial & commercial strategy.
• Be a strategic ally to the COPA90 commercial team with brand partner projects – including being the voice of audience insights for brand pitches, campaign reporting, data strategy.
• Work with COPA90 production & editorial teams to provide insights on video content performance and make recommendations on how to optimize video.

Requirements

• 1-2 years of managing a small team, preferably in the analytics or research space
• Affinity for data analysis and strong ability to use spreadsheets (Excel and Google Sheets). Skills including:

• • Data validation, pivot tables, nested functions, visualization
• Awareness and understanding of various social media platforms.
• Attention to detail - data accuracy is vital.
• Ability to multitask and willingness to get involved in areas outside of the scope of work listed above.
• Ability to spot trends or insights and draw logical conclusions.
• Understanding of paid media processes on social platforms (YouTube ads, Facebook ads, etc.)
• Proven experience working with commercial sales teams around audience data & media.
• Proven experience managing data analysis at a similar media company or agency.
• Keen understanding of the advertising industry and sports media landscape, ideally an interest in soccer & knowledge of teams, players etc.
• Knowledge of online data tools like Google Analytics, YouTube analytics, Facebook analytics.
• Experience working with commercial sales teams around audience data and paid media.
• Ability to work unsupervised – working with initiative to take on responsibility and proactively problem solve.
• The ideal candidate will be ambitious. They will be excited by the idea of joining a media start-up that has the ambition to change the face of sports media and become part of a team dead set on building the definitive, global, youth media brand for soccer.