Director, Brand Creative

Job Summary

The Director of Brand Creative leads the overall creative vision and execution across multiple direct-to-consumer and B2B brands. This role is responsible for developing brand identity, creative strategy, digital campaigns, AI-enabled creative production, studio and location photography, marketing assets, and team leadership. The position works closely with eCommerce, Growth, and Brand teams to deliver high-quality creative content that supports business growth and brand consistency.

Key Responsibilities:

• Lead creative strategy and brand direction across multiple brands.
• Maintain and enforce brand guidelines to ensure consistent messaging across all marketing channels.
• Develop creative concepts for digital campaigns, seasonal promotions, and marketing initiatives.
• Partner with eCommerce and Growth teams to align creative assets with business objectives.
• Oversee AI-enabled creative production processes and improve creative workflows.
• Direct studio and on-location photo/video shoots from planning through final delivery.
• Produce creative assets for digital marketing, social media, email campaigns, websites, sales materials, and events.
• Support creative development for both B2C and B2B marketing initiatives.
• Lead, mentor, and develop an in-house creative team while improving processes and collaboration.
• Stay current with emerging creative technologies, AI tools, and design trends.

Qualifications:

• 8+ years of creative leadership experience.
• Experience leading multi-brand creative projects across digital and brand marketing.
• Strong portfolio demonstrating campaign, digital, email, social media, and branding work.
• Experience managing creative teams and directing photo/video productions.
• Knowledge of AI-powered creative tools and workflows.
• Experience developing and maintaining brand guidelines.
• Strong collaboration skills with marketing, eCommerce, and business stakeholders.
• Experience with B2B marketing, UX/web design, or home furnishings is preferred.