Reporting to: Executive Director of Customer Analytics and Insights (CI&A)
LOCATION: Concord, MA/ Hybrid (Boston Metro only)
About This Role
The Director, Brand Insights & Competitive Intelligence will lead the development of market insights and competitive intelligence to support a Phase III asset preparing for launch in the neurometabolic therapeutic area. This role will be responsible for generating actionable insights that inform brand strategy, commercial decision-making, and launch readiness.
What You’ll Do
Market Research & Competitive Intelligence Leadership
- Lead the development and execution of market research and competitive intelligence initiatives to support brand and launch strategy.
- Partner with Marketing, Market Access, Medical Affairs, and Commercial leadership to establish and execute an integrated insights roadmap.
- Proactively identify market opportunities, competitive threats, and evolving customer needs through analysis of primary and secondary data sources.
- Oversee the full market research launch plan, including study design, vendor selection, project execution, and interpretation of findings.
- Evaluate and manage external partners to ensure high-quality research, timely delivery, and alignment with business objectives.
- Recommend innovative research approaches and methodologies to address critical business questions.
- Manage research projects within budget, timeline, and corporate compliance requirements.
Communicate Actionable Insights
- Translate complex data and findings into clear, compelling insights and recommendations for diverse stakeholder audiences.
- Integrate information from multiple sources to create a comprehensive view of market dynamics and customer needs.
- Deliver strategic insights that inform brand strategy, launch planning, and commercial decision-making.
- Lead competitive intelligence workshops to assess competitor strategies, market developments, and implications for the business.
- Direct intelligence-gathering activities at key scientific congresses and industry meetings, collaborating with cross-functional teams to identify business-critical insights.
- Develop and deliver presentations to senior leadership and cross-functional governance teams.
Who You Are & Required Skills
- Launch experience supporting rare disease or specialty markets preferred
- Bachelor’s degree in Business, Marketing, Life Sciences, or a related field; advanced degree (MBA, MS, PhD, or equivalent) preferred.
- 8+ years of experience in competitive intelligence, market research, commercial insights, or a related field within the biopharmaceutical industry.
- Demonstrated expertise across both qualitative and quantitative market research
- Proven ability to lead cross-functional and matrixed teams, influence strategic decisions, and drive business outcomes.
- Strong communication and presentation skills, with experience engaging senior leadership audiences.
- Experience working successfully in a fast-paced, growth-stage biotech or pharmaceutical environment.
- Deep understanding of pharmaceutical commercialization, launch planning, and competitive dynamics.
- Working knowledge of compliance requirements, industry regulations, and pharmacovigilance considerations relevant to commercial activities.
- Willingness to travel up to 20% for business meetings, congresses, and other strategic events.
Additional Information:
The base compensation range for this role is $230,000 - $250,000. Compensation is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.