Job Vacancy Announcement
Position Information
Position Title Director, Enrollment Operations Position Type Administrative Department Student Affairs FLSA Exempt Union/Non Union Non Union Full Time or Part Time Full Time Grade 17 Salary Range Hiring Salary Range $84,669 - $121,017 Fixed Term/Tenure Track (Faculty Only) Regular or Temporary Regular Job Description Summary
The Director of Enrollment Operations serves as the primary functional leader for the enrollment management technology framework, driving the execution of seamless, and data-informed student recruitment, admission and registration processes. This role oversees the comprehensive administration, maintenance, and vendor relationship management of CRM and associated software tools, collaborating closely with information technology partners to streamline workflows and eliminate operational inefficiencies. Leveraging rigorous analyses of enrollment, demographic, and regional workforce data, the Director designs targeted outreach campaigns to engage diverse student populations, monitors organizational metrics via advanced reporting dashboards, and ensures strict institutional compliance. The Director of Enrollment Operations is responsible for establishing high-quality customer service standards that align with the college's mission, leading the fiscal and contract management of external vendors, and providing strategic supervision, coaching, and evaluation to a dedicated team.
Minimum Qualifications
EDUCATION AND EXPERIENCE
- Minimum of a bachelor's degree in business, social sciences, education or related field required.
- Minimum of seven (7) years of progressive experience in enrollment operations, process improvement, or CRM/SIS administration in a college or university setting.
- Minimum of three (3) years of supervisory experience required. Five (5) years preferred.
- Demonstrated experience improving operational processes, automation and application workflows to impact enrollment growth.
Criteria
CRITERIA: The following criteria, which are not the sole criteria used in the final hiring decision, will be used to review the applications of those persons who meet the stated minimum qualifications and to select those qualified applicants who will be interviewed. Other information and observations made during the interview process may be considered in the selection process. A Resume/CV and cover letter are required with the application. Please ensure that your documents address the criteria listed below for this position.
ESSENTIAL DUTIES
- Serve as enrollment management and functional lead on CRM technology framework, that includes events management, lead follow up, undergraduate admission application workflow, communication plans, and high school student registration.
- Serve as functional lead on identifying and implementing processes that streamline registration processes, reduce manual workarounds, improve existing and build new workflows to increase operational capacity.
- Assist with maintenance and management of Ellucian Recruit in addition to collaboration with IT on admission application workflow management.
- Build and refine enrollment reports and dashboards using SQL, Ellucian Recruit, Business Objects, and other reporting tools to track key performance indicators across each student population.
- Manage vendor relationships, including contracts, and ensure integrations align with college expectations.
- Design, implement and monitor a personalized and seamless approach to recruitment, admission, and enrollment of students.
- In collaboration with the Assistant Vice President, develop annual short- and long-term goals and objectives for enrollment operations.
- Monitors and analyzes enrollment, regional workforce and demographic data to identify target populations for recruitment and provide recommendations on emerging opportunities; evaluates and reports on trends and developments across priority and emerging markets to inform the College's enrollment growth strategy.
- Identifies and achieves goals for increasing and sustaining enrollment through targeted outreach campaigns for each student population.
- Oversee the process of converting prospective students into admitted students, utilizing the student recruitment Customer Relationship Management (CRM) system and associated communication systems and technologies to improve recruitment and admission efforts
- Expands the College's capacity to recruit diverse and under-represented student populations, by adjusting enrollment strategies with an equity lens, and adjusting prospect-to enrollment processes to support in ways that are culturally appropriate.
- Supervise, coach and evaluate the CRM Administrator, CRM and Registration Specialist, Coordinator, Recruitment and Information Services positions.
- Manage recruitment, hiring, training and evaluation of new staff.
- Develop, implement and participate in appropriate professional development activities.
- Support Student Affairs area-wide initiatives, as appropriate.
- Document all enrollment operations policies, processes and procedures.
- Ensures office and College compliance with Family Educational Rights and Privacy Act (FERPA) regulations.
- Responsible for processes and maintenance of databases utilized in Enrollment Management.
- Serve on College committees related to enrollment management efforts.
- Identifies and implements critical customer service standards in support of the college's mission, strategic plan, and enrollment management plan.
- Implements appropriate learning-centered activities in support of the College's vision, mission, strategic plan, and strategic enrollment management plan.
- Monitors enrollment budget and evaluates events and campaigns, ensuring compliance with applicable fiscal restraints; implements and allocates resources following budget approval; approves expenditures.
- Performs other related work as required.
KNOWLEDGE, SKILLS, AND ABILITIES
- Strong leadership skills, especially in leading and managing teams in a collaborative way.
- Demonstrated understanding of operational processes, and workflow design.
- Deep understanding of analytics and problem solving in an enrollment management environment, preferably at a community college.
- Demonstrated understanding of recruitment, admissions, and enrollment processes and trends.
- Demonstrated experience using a Customer Relationship Management System, a Student Information System, and other technology in Higher Education.
- Demonstrated experience with relational SQL scripting.
- Strong written and oral communication skills.
- Ability to collaborate effectively with internal and external partners.
- Familiarity with FERPA and other mandates impacting education records.
- Demonstrated ability to handle multiple projects concurrently and be results-oriented.
Job Requirements
PHYSICAL REQUIREMENTS
Must have the use of sensory skills to effectively communicate and interact with other employees and the public through the use of the telephone and personal contact as normally defined by the ability to see, read, talk, hear, handle or feel objects and controls. Physical capability to effectively use and operate various items of office-related equipment, such as, but not limited to, a personal computer, and copier. No significant climbing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, or repetitive motions.
SPECIAL REQUIREMENTS
- Ability to communicate effectively in spoken and written standard English.
- As required by the 1986 Immigration Act, be prepared to present acceptable documentation showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
- A background investigation will be conducted prior to the offer of employment. A signed authorization for the release of personal information will be required if selected for an interview.
ACCOMMODATIONS
To perform this job successfully, an individual must be able to satisfactorily perform each essential job duty. Prince George's Community College provides reasonable accommodations when requested by a qualified applicant or employee with a disability, unless such accommodation would cause undue hardship. Accommodation determinations are made on a case-by-case basis. If reasonable accommodation is needed, please contact the Equity, Culture, and Talent (ECT) department.
Is Background Check Required? Yes Is the incumbent responsible for working with minor children or directly engaging with minor children on campus? No
Posting Detail Information
Posting Number PGCC241311/12 Open Date 11/11/2026 Close Date Open Until Filled Yes Background Check Statement
Prince George's Community College is committed to providing a safe campus community. PGCC conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, education verification, and when appropriate, a financial (credit) report or driving history check.
Special Instructions to Applicants
- This position offers a comprehensive benefits package, including paid time off, paid holidays, retirement plans, and health and welfare coverage.
Application Status: you will receive an email acknowledging receipt of your application, upon which time no further communication occurs unless selected for an interview or the position is filled. If recommended for hire, communication is immediately sent to your references listed on your application. Also, you will receive an email notification from HireRight requesting you to submit authorization to complete a background investigation.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- Do you have a minimum of a bachelor's degree in business, social sciences, education or related field?
Yes
No
- Do you have a minimum of seven (7) years of progressive experience in enrollment operations, process improvement, or CRM/SIS administration in a college or university setting?
Yes
No
- Do you have a minimum of three (3) years of supervisory experience?
Yes
No
- What are your salary expectations for this position? Please provide a range, if available.
(Open Ended Question)
- Do you now or in the future require visa sponsorship to continue working in the United States? As required by the 1986 Immigration Act, candidates must present acceptable documentation showing that they are a U.S. Citizen or a resident authorized to work in the U.S.
Yes
No
- How did you hear about this employment opportunity?
HERC
HigherEd Jobs
Hispanic Outlook
Indeed
Personal Referral
PGCC Website
Social Media (LinkedIn, Twitter, Facebook)
The Chronicle of Higher Ed
The Washington Post
Other: Please indicate below
Educause
How did you hear about this employment opportunity? If you selected "Other" please indicate source:
(Open Ended Question)
Applicant Documents
Required Documents
Optional Documents