Director, Event Marketing

About Stream

Stream was founded with the mission to provide fair financial tools to the everyday worker. Offered through destination employers like Dollar General, Hilton, Burger King, Popeyes and Crate & Barrel, our award-winning platform helps over three million people to earn, learn, save, spend and borrow on their own terms, all in one smartphone app.

Stream is unique: VC backed and growing at scale, but with a social conscience. Some of the world’s leading impact funds were our founding investors, and we operate on a social charter, which means every product and service we create must measurably improve financial wellbeing.

You’d be joining a team of over 300 passionate, ambitious people across Europe and the USA, building a category-defining product, and united by that same mission.

About the role

We're growing fast across the US, and events are one of the biggest levers we have to build the brand, deepen customer relationships, and open pipeline.Our event portfolio spans field events, our flagship US conference, third-party conferences, and sponsorships, building toward a cadence of roughly one event every other week as the program grows. This is a build. The person in this role owns event marketing for Stream in the US and sets the bar for every experience we deliver.

We're looking for a Director, Event Marketing to own the strategy and delivery of our full event portfolio, tie it directly to pipeline and brand, and lead the events team. You'll report to the VP of Marketing and work across all of marketing and sales day to day. This role is equal parts art and science: the creativity to make Stream stand out, and the commercial, demand-gen mindset to make events pay off. It's a strategic seat, and it's also one where you'll get in the weeds when the moment calls for it.

What you'll do

Own the events strategy

• Own the US event portfolio end to end: the calendar, the priorities, the investment case, and the metrics that ladder up to marketing and business goals

• Decide where Stream shows up and why, across owned, third-party, and partner events

• Establish what "premium" looks like for Stream and hold every experience to it

Own the flagship and elevate experience design

• Lead the strategy and delivery of our flagship conference, from vision through on-site execution

• Ideate and launch new event series and formats that set Stream apart in a competitive, largely undifferentiated space

• Design distinctive, customer-first experiences and shape the agenda, run of show, and the moments people remember

Build the field and partner program

• Design a field event motion that runs as connected campaigns with momentum across the calendar

• Build co-branded activations with our partners that create real pipeline and brand lift

• Bring an experiential point of view: the details that make an attendee feel like they're somewhere no one else is

Tie events to pipeline and brand

• Partner with sales, partnerships, and ABM to align events to account priorities and pipeline goals

• Define and operationalize success metrics across pipeline contribution, engagement, and ROI, and put clean tracking behind event-sourced opportunities

• Own the promotional plan behind every event: registration, lifecycle, paid, and internal enablement

Lead the team and collaborate across the business

• Lead, coach, and develop the events team, including direct management of our US field event manager

• Partner closely across marketing and sales, with enough fluency in content and design to direct creative and hold a high bar

• Manage budgets, vendors, sponsors, and agency relationships to maximize ROI

• Build the processes and rigor that let events scale as the US business grows

What you'll bring

• 10+ years in event or experiential marketing, with time spent at a strategic, function-owning level

• People leadership experience, including managing and developing direct reports

• A strong portfolio of event work. This is a prerequisite, and reviewing it is part of how we'll evaluate candidates, much like reviewing a designer's book

• In-house experience at a technology company, with a working understanding of demand generation and B2B sales cycles. Agency background is a bonus when combined with in-house experience

• A track record of owning flagship events or conferences end to end, from concept through on-site delivery

• Strong field and third-party event experience, including partner and co-branded activations

• Commercial acumen: you can tie events to pipeline, ABM, and revenue, and speak to impact with leadership

• Enough fluency in content and design to partner well and set a creative bar, plus a steady hand with agencies, vendors, and sponsors

• Executive presence and the ability to influence senior stakeholders

• A strategic thinker who stays close enough to execution to catch what matters

• Comfort with ambiguity, competing priorities, and high-visibility moments

• An AI-forward, tech-savvy approach to the work, with fluency in tools like HubSpot and modern event platforms

• Willingness to travel roughly 30%

What success looks like

3 months: You'll get deep on the business fast: how we sell, who we sell to, how events source and influence pipeline, and the competitive event landscape across our industry. You'll build relationships across sales, partnerships, and the wider marketing team, along with the field event manager you'll lead. And you won't just be planning. By the end of the first quarter you're already ideating and executing new events, with a clear point of view on where the portfolio should go and momentum behind your first programs.

6 months: You own the calendar and have begun reshaping the portfolio into intentional, connected programs rather than a series of one-offs. You've raised the experiential bar on our flagship and field events, introduced new formats that help Stream stand out, tightened how event-sourced opportunities are tracked so contribution is visible, and put clear success metrics in place. Events are running as deliberate campaigns with measurement behind them, and the business can see the difference.

12 months: You've built a thoughtful, differentiated event program that drives clear pipeline and closed deals, with the processes and team structure to sustain a growing calendar. Stream is known for standout experiences in a category that mostly blends together, and events are a proven, measurable growth lever the business can count on.

Location: This is a full-time role based in our New York City office (hybrid, three days per week).

Salary: The range for this role is $160,000–$190,000, plus bonus, equity and benefits.

What will we do for you?

• 20 Days vacation in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs

• 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service

• Health, dental and vision benefits (a number of these benefits are paid in full for the employee)

• We want to invest in you financially, so we have a 401K program

And of course, the best benefit of all, access to Stream!

At Stream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Stream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.