Director, Marketing Analytics & Business Insights

Qlik Technologies Inc

Boston, MA

JOB DETAILS
SKILLS
Accidental Death and Dismemberment (AD&D), Analysis Skills, Architectural Analysis, Artificial Intelligence (AI), Business Intelligence, Business Strategy, Business-to-Business (B2B), Communication Skills, Continuous Improvement, Corporate Planning, Corporate Social Responsibility, Cross-Functional, Customer Relationship Management (CRM), Data Management, Data Modeling, Data Quality, Establish Priorities, International Marketing, Leadership, LinkedIn, Marketing, Marketing Automation Software, Marketing Software, Mentoring, Metrics, Onboarding, Performance Analysis, Performance Metrics, Performance Reviews, Predictive Modeling, Qlik, Resume Search, Revenue/Sales Reporting, Risk Analysis, Salesforce.com, Team Building, Technical Analysis, Trend Analysis, YouTube
LOCATION
Boston, MA
POSTED
30+ days ago

What makes us QlikA Gartner® Magic Quadrant Leader for 15 years in a row

Qlik transforms complex data landscapes into actionable insights driving strategic business outcomes. Serving over 40000 global customers our portfolio leverages pervasive data quality and advanced AIML capabilities that lead to better decisions faster. We excel in integration and governance solutions that work with diverse data sources and our real-time analytics uncover hidden patterns empowering teams to address complex challenges and seize new opportunities.

The Director Analytics & Business InsightsRole

Qlik isseekingastrategic and impact-focusedDirector Marketing Analytics & Business Insightsto leadthe strategy governance and evolution of marketing performancemeasurementacross the global marketing organization.

This roleis responsible forestablishinga clear and scalable marketing measurement framework ensuring a trusted source of truth for performance data and delivering executive-level visibility into marketings impact on pipeline and revenue. This is a strategic leadership position that combines performance architecture analytics governance executive communication and team development.

What makes this role interesting

This roleestablishesclear accountability forhow marketing performance isdefined andmeasured.TheDirector Marketing Analytics & BusinessInsightsshapes the standards thatdeterminehow results are interpreted how attribution is applied and how performance is reviewed at the executive level.By modernizing attribution and strengthening account-level measurement this leader improves transparency and alignment across global teams.

Beyond performance architecture thisleaderbuilds and leads a high-impactmarketinganalyticsteam.This roleoffers the opportunity to elevate talent expand technical capability and raise the analytical maturity of the marketing function while shaping enterprise-wide performance standards.

Heres how youll be making an impact

·Define andgovernthe global marketing KPI framework and metric definitions

·Ensure consistent performance standards across programs regions and GTM motions

·Align marketing measurement to pipeline revenue and corporate objectives

·Establish and lead structured performance review cadences including QBRs and executive reporting

·Oversee development of executive-ready reporting and insights aligned to pipeline and revenuetargets

·Facilitate cross-functional interlocks to assess performance trends risks and optimization opportunities

·Translate complex performance data into clear business narratives and recommendations

·Own governance and evolution of the marketing attribution model

·Ensure visibility into buying group account-level and program-level performance

·Overseegovernance andenhancementprioritization of marketing analytics apps

·Ensure marketingoperatesfrom a consistent and trusted source of truth

·Partner with theEnterprise Data Management teamon data modeling integration and onboarding prioritization

·Interface withSalesOperationsto align funnel definitions pipeline reporting and revenue measurement

·Drive evolution of marketing measurement through advanced analytics including predictive modeling and AI-assisted performance insights

·Lead and develop a high-performing marketing analytics and insights team

·Elevate analytical rigor and performance discipline across marketing

·Foster strong collaboration between technical analytics development and business stakeholders

·Createa culture of accountability clarity and continuous improvement

Were looking for a teammate with

·10 years ofprogressiveexperience in marketing analytics business intelligence revenue performance or related disciplines within a B2B enterprise environment

·Demonstrated experience defining and operationalizing marketing KPI frameworks attribution models and pipeline measurement strategies

·Strong understanding of marketing data architecture and enterprise BI environments with experienceleveragingintegrated CRM and marketing automation platforms e.g.Salesforce Marketo experience with Qlikanalytics toolspreferred

·Technical fluency in data modeling concepts metric standardization and analytics methodologies with the ability to guide and evaluate complex analytical work

·Experience leading analytics or BI teams and driving performance governance at scale

·Proven ability to translate analytical outputs into executive-level business insights and strategic recommendations

·Strong cross-functional partnership experience withSalesOperationsFinance and centralizeddataorganizations

·Exceptional communication skills with the ability to influence senior stakeholders and align diverse teams around performance outcomes

The location for this role isKing of Prussia PA or Boston MA Hybrid LI-Hybrid

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities

More about Qlik and who we are

Find out more about 'Life at Qlik on social Instagram LinkedIn YouTube and XTwitter and to see all other opportunities to join us and our values check out our Careers Page.

What else do we offer

·Named in Newsweeks 'Americas Greatest Workplaces 2025 httpsrankings.newsweek.comamericas-greatest-workplaces-2025.

·Genuine career progression pathways and mentoring programs.

·Culture of innovation technology collaboration and openness.

·Flexible diverse and international work environment.

Giving back is a huge part of our culture. Alongside an extra change the world" day plus another for personal development we also highly encourage participation in our Corporate Responsibility Employee Programs.

Salary and Benefits

The anticipated base salary range for this role is167150.00 USD MIN -200000.00 MAX per year.

This position is eligible for a bonus of 20 under the Companys corporate bonus plan. Finalcompensationoffered by Qlik will be based on factors such as the candidates location job-related skills education experience and other business and organizational needs.

This position is eligible for comprehensive benefits including - but not limited to - medical dental and vision coverage life and AD&D short and long-term disability coverage paid time off paid parental maternity leave participation in a 401k program that includes company match and many other additional voluntary benefits.

Application Window

The application window is 60 days but applicants are encouraged to apply as soon as possible.

The posting will be removed before the application window closes if the position is filled.

For positions in Massachusetts It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Qlik is an Equal OpportunityAffirmative Action Employer. We are committed to fostering a workplace that is diverse equitable and inclusive.Qualified applicants will receive consideration for employment without regard to actual or perceived race color religion sex sexual orientation gender identity pregnancy and related medical conditions genetic information national origin age marital status protected veteran status disability status or any other characteristic protected by applicable law. For United States applicants and employees go to the US Department of Labors website to review the Equal Employment Opportunity Posters including the Know Your Rights" and Pay Transparency Nondiscrimination" posters.

If you need assistance applying for a role due to a disability please submit your request via email to accessibilitytaqlik.com. Any information you provide will be treated according to Qliks Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qliks recruitment team uses AI-enabled tools to help assess and evaluate candidates qualifications. Any hiring decision will involve a human review and you will not be subject to decisions based solely on automated means.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email the Internet or in any form andor method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.

About the Company

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Qlik Technologies Inc