Are you looking for a place where you can bring your passion for developing long-range marketing strategies?
Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
The
Director, Marketing is responsible for leading the development, execution, and optimization of national and local marketing initiatives that support brand growth, customer acquisition, and franchise owner performance. Reporting to the Senior Director, Marketing, this role translates established brand marketing strategies into actionable annual marketing plans, programs, and campaigns that drive measurable business results.
This position oversees assigned marketing programs, manages day-to-day marketing operations, and provides leadership and direction to marketing team members. The Director partners with franchise operations, internal Centers of Excellence, external agencies, and franchise owners to ensure marketing initiatives are effectively implemented, aligned with brand objectives, and continuously improved based on performance insights. The Director, Marketing plays an important role in connecting national marketing initiatives with local franchise owner needs, ensuring consistent brand execution while identifying opportunities to improve marketing effectiveness, customer engagement, and revenue performance.
Bring your experience and be empowered to innovate.As a
Director on the
Mosquito Joe Marketingteam, a typical day for you will include:
- Execute annual national and local marketing plans, campaigns, and programs aligned with the overall brand strategy and priorities established by the Senior Director, Marketing.
- Lead the implementation of integrated marketing initiatives across digital, traditional, CRM, and other relevant channels to support customer acquisition, brand awareness, and revenue growth.
- Manage assigned marketing programs and budgets, monitor expenditures, evaluate performance, and recommend adjustments to improve marketing effectiveness and return on investment.
- Partner with franchise owners and Franchise Business Coaches to support local marketing planning, campaign execution, and performance improvement initiatives.
- Oversee local performance marketing activities, providing guidance, resources, and recommendations to help franchise owners strengthen market presence and achieve customer acquisition and revenue objectives.
- Collaborate with internal Centers of Excellence, including Digital, CRM, PR, Creative, and Analytics, to coordinate campaign development, execution, and performance measurement.
- Manage relationships with assigned external agencies, vendors, and marketing partners to ensure timely delivery, quality execution, and alignment with established marketing objectives and budgets.
- Monitor and analyze national and local marketing performance, including ROI, ROAS, customer acquisition, and revenue trends, and provide actionable recommendations to improve results.
- Support the development and execution of marketing communications, brand meetings, franchise events, advisory councils, newsletters, and training resources to strengthen franchise engagement and brand consistency.
- Coordinate marketing support for new franchise owner onboarding and ramp-up, ensuring access to appropriate marketing plans, tools, and resources.
- Lead, coach, and develop assigned marketing team members, establishing performance expectations, providing feedback, and ensuring accountability for team deliverables and results.
- Identify opportunities to improve marketing processes, campaign execution, reporting, and collaboration across internal teams and franchise stakeholders.
Bring your skills and be inspired to achieve success. Required Qualifications: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of progressive experience in marketing, brand management, or related functions, including at least 3-5 years of people management experience.
- Demonstrated experience developing and executing integrated marketing plans and campaigns that support customer acquisition, brand growth, and business performance.
- Experience managing marketing budgets, evaluating campaign performance, and measuring return on investment