Director, Media Strategy

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

• Assessing client's briefing and category dynamics, and developing a customized strategy to use media to help solve the client's challenge(s)

• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals

• Evaluate the following dynamics, and how they play a role in determining a winning strategy:

• Geographic/Market Level nuances

• Which audiences represent the greatest source of revenue

• Coordination of promotion to Healthcare Professionals and Consumers/Patients

• Content needs to change behavior

• Broad vs. precision targeting

• Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency

• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution

• Coordinate and work cohesively with other Subject Matter Experts (e.g.- Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business

• Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business.

• Assessing client's briefing and category dynamics, and developing a customized strategy to use media to help solve the client's challenge(s)

• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals

• Evaluate the following dynamics, and how they play a role in determining a winning strategy:

• Geographic/Market Level nuances

• Which audiences represent the greatest source of revenue

• Coordination of promotion to Healthcare Professionals and Consumers/Patients

• Content needs to change behavior

• Broad vs. precision targeting

• Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency

• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution

• Coordinate and work cohesively with other Subject Matter Experts (e.g.- Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business

• Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business.

• Represent Solve(d) media team during New Business assignments, including the ability to craft a succinct and compelling story in PowerPoint that summarizes agency's media strategy and approach to the challenges posed in the assignment

Skills:

• High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients
• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations.
• Experience working with media-vendor community and an understanding of publisher offerings and buying models is important, though this position will not require detailed tactical planning & buying.
• Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives.
• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease.
• Skilled at applying learnings and best practices from one client, to another situation - effectively drawing and communicating parallels, and adapting for new circumstances

Competencies:

• Effective in collaborating with multiple internal agency disciplines and stakeholders to communicate vision, inspire creativity and answer client needs in an integrated, cohesive voice.
• Direct the development of client presentations and other important communications that are clear, compelling, and persuasive.
• Effective in taking information from disparate sources, while listening to input and feedback from different stakeholders, to make informed and well-thought conclusions.
• Ability to adapt communication for the situation and audience, whether that includes details step-by-step overview of process and considerations, or concise executive summaries.

$130,000 - $150,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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