Director, National Sponsorship Sales
Live! Hospitality & Entertainment
Position Overview
Live! Hospitality & Entertainment is seeking an experienced, highly motivated sponsorship sales professional to drive new partnership revenue across our national portfolio of sports, dining, nightlife and entertainment destinations.
This position will be responsible for identifying, developing and closing strategic sponsorship opportunities with national and regional brands. The ideal candidate is a relationship-driven, entrepreneurial salesperson who understands experiential marketing, brand partnerships and the value of connecting brands with consumers through memorable experiences.
Reporting to the Chief Commercial Officer, this role will play an important part in building and expanding Live!’s national sponsorship business.
Key Responsibilities
Sponsorship Sales & Business Development
- Proactively identify, prospect and secure new national and regional sponsorship partners.
- Develop relationships with brand decision-makers, marketing executives, agencies and corporate partners.
- Create and sell integrated sponsorship packages across multiple Live! entertainment districts and venues.
- Identify opportunities for naming rights, branded experiences, consumer activations, digital media, experiential marketing and other sponsorship assets.
- Lead sponsorship presentations, negotiations and deal development through contract execution.
- Develop customized proposals that align partner objectives with opportunities across the Live! portfolio.
Strategic Partnerships
- Build and maintain strong relationships with existing and prospective partners.
- Lead retention and renewal efforts for assigned sponsorship accounts, working with the national fulfillment team to demonstrate partnership value and secure continued investment.
- Identify opportunities to expand current sponsorship relationships into additional properties, markets and programs.
- Collaborate with local property teams to identify new revenue opportunities.
- Work with the national sponsorship fulfillment team to ensure a smooth transition from sales to execution.
- Support major events, new openings and other strategic partnership opportunities.
Sales Management & Reporting
- Maintain an active pipeline of qualified sponsorship opportunities.
- Manage prospect activity, proposals, deal stages and revenue forecasts through SponsorCX.
- Establish and execute against individual sales goals.
- Provide regular updates on opportunities, negotiations and projected revenue.
- Collaborate with internal teams to develop competitive, appropriately valued sponsorship packages.
Qualifications
- 7–10 years of experience with proven success selling sponsorships, corporate partnerships or integrated marketing programs.
- Bachelor’s degree preferred.
- Established relationships with national brands, agencies and marketing decision-makers strongly preferred.
- Experience in sports, entertainment, hospitality, experiential marketing or related industries.
- Demonstrated ability to prospect independently, develop opportunities and close complex, high-value agreements.
- Strong presentation, negotiation and relationship-building skills.
- Entrepreneurial, resourceful and comfortable developing new business.
- Ability to work across multiple markets and collaborate with property-level leadership.
- Ability to travel nationally up to 75% of working time.
Ideal Candidate
We’re looking for a true business developer—someone with energy, strong relationships, excellent sales instincts and a track record of creating opportunities rather than waiting for them.
This is an opportunity to play a significant role in growing a national sponsorship platform with a diverse portfolio of highly trafficked sports and entertainment destinations.