Director of Admissions

The Director of Admissions provides strategic and operational leadership for undergraduate
recruitment and admissions at Lyon College, with a primary focus on growing and stabilizing
enrollment. This role is responsible for developing and executing a results-driven recruitment
strategy that increases enrollment of first-time, full-time (FRESH) and transfer students, with
particular emphasis on the Batesville Area Pipeline (BAP) and the expanded BAP-plus region
(within a 150-mile radius).

This is a hands-on leadership role requiring both strategic vision and direct execution. The
Director oversees the full admissions lifecycle, manages staff and resources, and ensures a
data-informed, student-centered approach to recruitment. The Director works closely with the
Vice President for Enrollment Management to align strategy, manage budget priorities, and
achieve institutional enrollment goals in a resource-conscious environment.

• Develop and implement a focused recruitment strategy to grow enrollment in key
  markets, including the Batesville Area Pipeline (BAP) and BAP-plus region.
• Increase enrollment of first-time, full-time (FRESH) and transfer students through
  targeted, data-informed initiatives.
• Establish and monitor enrollment goals, funnel metrics, and yield strategies to support
  institutional growth and stability.
• Regularly assess recruitment effectiveness and adjust strategies to maximize results
  within budget constraints.

Minimum Qualifications
Bachelor's degree required; master's degree preferred.
Minimum of 5 years of experience in admissions, enrollment management, or related field.
Demonstrated success in meeting enrollment goals and managing recruitment initiatives. Preferred Qualifications
Experience working in rural or regional recruitment markets.
Experience with CRM systems (preferably JRM or similar SALESFORCE-based platforms).
Experience in access-focused or mission-driven institutions.