Role SummaryThe Director of Outcomes and Experimentation will build the measurement infrastructure Kia needs to make faster, more confident marketing decisions. This role leads measurement standards, QA, and workflow automation by connecting analytics, media operations, data science, engineering, vendors, and client stakeholders.
Business Impact
Builds scalable measurement practices that improve decision confidence and consistency.Increases team capacity by automating repetitive analytical and operational workflows.
Creates a standard measurement tech stack foundation across channels and use cases.Turns proven workflows into reusable agency capabilities.
Key ResponsibilitiesMeasurement QA and Data Governance
Build and govern QA standards across data ingestion, transformation, modeling, reporting, and visualization.Define validation checkpoints, ownership, escalation paths, documentation requirements, and acceptance criteria.
Develop frameworks to identify and resolve discrepancies across platforms, ad servers, analytics tools, databases, and reporting systems.Lead root-cause analyses with internal teams, clients, technology partners, and vendors.
Implement monitoring and controls to catch data-quality issues before they affect deliverables or decisions.Translate measurement outputs into practical solutions while documenting limitations, dependencies, and appropriate use cases.Automation and Scalable Workflows
Design scalable workflows that streamline data collection, processing, modeling, reporting, and visualization.Automate repeatable tasks to improve speed, quality, consistency, and team capacity.
Keep workflows adaptable as measurement needs, platforms, and business priorities evolve.Marketing Technology Stack - Standardization Define and maintain standard measurement technology architecture across analytics, data processing, storage, modeling, and visualization.
Set selection criteria and governance standards for new technologies and vendor solutions.Lead technical reviews and proof-of-concepts for measurement, data, automation, and MarTech tools.
Turn successful prototypes into reusable capabilities with clear users, use cases, requirements, and value propositions.Client Leadership Serve as a trusted advisor to marketing, media, and executive stakeholders on advanced measurement infrastructure & technologies.
Lead measurement discussions, workshops, and planning sessions while managing risks, expectations, and stakeholder alignment.Cross-Functional & Team Leadership ExpectationsLead multidisciplinary teams through complex technical initiatives with clear roles, decision points, and accountability.
Translate business needs into actionable plans that connect technical requirements, timelines, risks, and success criteria.Drive cross-team execution from planning through launch, including testing, adoption, and post-launch validation.
Create structure around ambiguous technical and business problems, balancing innovation with reliability, maintainability, adoption, and scale.Coach team members through clear delegation and technical guidance while fostering curiosity, accountability, analytical rigor, and continuous improvement.
QualificationsRequired
8+ years of experience in MarTech, analytics engineering, data engineering, marketing analytics, data science, or a related field.Experience leading technical analytics or measurement initiatives across multiple platforms, datasets, and stakeholder groups.
Ability to communicate technical tradeoffs, measurement limitations, implementation risks, and business implications clearly to executive, client, technical, and non-technical audiences.Bachelor’s degree in computer science, engineering, statistics, data science, information systems, mathematics, or a related field, or equivalent experience.Preferred
Familiarity with SQL and modern data platforms or analytical tools such as Snowflake, BigQuery, Python, R, SAS, or comparable technologies.Experience managing technical vendors, platform partnerships, cloud integrations, or software development practices.
Experience taking an internal tool from prototype through adoption, governance, and ongoing product management.Agency or client-side marketing analytics experience, particularly in media measurement, experimentation, MarTech, or outcomes-focused analytics.
Numbers & Facts
Location
El Segundo, CA
Skills
Analysis Skillsunmatched
Architectural Analysisunmatched
Automationunmatched
Cloud Computingunmatched
Coachingunmatched
Communication Skillsunmatched
Computer Scienceunmatched
Continuous Improvementunmatched
Cross-Functionalunmatched
Data Analysisunmatched
Data Collectionunmatched
Data Processingunmatched
Data Qualityunmatched
Data Scienceunmatched
Data Setsunmatched
Data Storageunmatched
Database Report Toolsunmatched
Documentationunmatched
Information Technology & Information Systemsunmatched
Leadershipunmatched
Marketingunmatched
Mathematicsunmatched
Multiplatform/Cross-Platformunmatched
Operational Auditunmatched
Product Managementunmatched
Proof of Conceptunmatched
Prototypingunmatched
Python Programming/Scripting Languageunmatched
Quality Assuranceunmatched
Quality Managementunmatched
Quality Metricsunmatched
R Programming Languageunmatched
Risk Managementunmatched
Root Cause Analysisunmatched
SQL (Structured Query Language)unmatched
Scalable System Developmentunmatched
Snowflake Schemaunmatched
Software Developmentunmatched
Standards Developmentunmatched
Statistical Analysis System (SAS)unmatched
Statisticsunmatched
Team Lead/Managerunmatched
Technical Analysisunmatched
Technical Leadershipunmatched
Test Automationunmatched
Use Casesunmatched
Vendor/Supplier Managementunmatched
Vendor/Supplier Selectionunmatched
Workflow Analysisunmatched
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