Director Of Baccalaureate Recruitment

The Opportunity:

Unity Environmental University seeks a dynamic, outcomes-driven Director of Baccalaureate Recruitment to lead enrollment growth across Unity's expanding portfolio of baccalaureate programs. This strategic role drives revenue through both direct-to-student recruitment and innovative B2B partnerships, while ensuring every prospective student experiences Unity's mission-driven approach from first contact through enrollment. As a key member of our Baccalaureate Sustainable Education Business Unit (SEBU), you'll develop data-informed recruitment strategies aligned with our multi-start academic calendar, build employer partnerships and articulation agreements, and lead a team of baccalaureate recruiters in delivering exceptional prospect experiences.

Salary range: $60,000 - $80,000

Day to day responsibilities:

• Strategic Planning & Execution

• Design and execute comprehensive annual and term-based recruitment strategies with specific enrollment goals by program, market segment, and start date

• Define priority audience segments and collaborate with marketing teams to align value propositions with our sustainability mission

• Optimize recruitment funnels using ROI data and conversion analytics to maximize enrollment outcomes

• Partnership Development

• Identify, negotiate, and manage strategic employer partnerships that generate qualified leads and cohort opportunities

• Develop and maintain articulation agreements with feeder institutions in collaboration with the Academic, Student Success, Marketing, and Organization Effectiveness teams

• Set partnership targets, track ROI, and ensure mutual value creation for all stakeholders

• Operations & Student Experience

• Serve as primary liaison between baccalaureate SEBU and Education Enterprise units (Marketing, Financial Aid, Student Success) to ensure seamless processes

• Oversee efficient credit transfer and pre-evaluation processes to accelerate time-to-offer

• Align all recruitment activities with Unity's multiple starts annual calendar and maintain the accuracy of pre-enrollment materials

• Lead Management & Technology

• Own end-to-end recruitment lifecycle management in Salesforce Education Cloud, including lead-source taxonomy and attribution modeling

• Build comprehensive dashboards, forecast to goals, and deliver weekly progress reporting with actionable insights

• Maintain data hygiene standards and ensure compliance with consent and privacy regulations

• Meet or exceed SLA response targets for all prospect communications with greater than 90% adherence

• Team Leadership & Development

• Hire, mentor, and develop a high-performing team of baccalaureate recruiters

• Provide team with program briefs, talk tracks, and ongoing training to improve conversion rates

• Foster a collaborative culture that embodies Unity's service orientation and environmental mission

• Outreach & Events

• Lead high-impact recruitment events and omnichannel outreach campaigns

• Activate alumni networks and student ambassadors for referral programs

• Lead external communications and media for the Baccalaureate SEBU

• Appear on camera and engage across social media with confidence, working closely with Marketing to plan content and adhere to brand and compliance guidelines.

• Collaborate with academic leadership to showcase applied learning and career outcomes.