Director of Business Development / Marketing — Skilled Nursing Facility

Director of Business Development / Marketing — Skilled Nursing Facility | Hoosick Falls, NY

Make an impact where it counts. Grow census. Build relationships that matter. Lead the charge.

A well-established skilled nursing and rehabilitation facility in the Hoosick Falls, NY area is looking for a driven, relationship-first Director of Business Development / Marketing to own referral growth and become the face of the facility across the region. If you love being out in the community, building trust with hospitals and referral partners, and seeing your work translate directly into results, this is your next move.

Why You'll Love This Role

• Real ownership — you drive the strategy and see the impact of your work in real time
• A supportive team environment paired with the independence to manage your own territory and schedule
• The chance to make your mark in a market where strong relationships truly move the needle
• A facility that values initiative, energy, and results

What You'll Do

• Build and grow referral relationships with area hospitals, discharge planners, and case managers
• Become a visible, trusted presence in the community — with physicians, assisted living partners, and local healthcare networks
• Drive census growth through consistent outreach, follow-up, and relationship management
• Collaborate closely with the admissions team, providing support to help convert referrals into admissions
• Bring fresh ideas and a proactive strategy to stand out in a competitive local market

What You Bring

• Proven success in SNF/post-acute marketing or business development, with strong hospital referral relationships
• A track record of being active in the field — not just managing relationships from behind a desk
• Someone who enjoys working independently and takes ownership of their results
• Familiarity with the Upstate NY / North Country referral landscape is a strong plus
• Reliable transportation and willingness to travel locally

What You'll Get

• Competitive salary, commensurate with experience
• Comprehensive health insurance
• Generous paid time off
• A collaborative, supportive team culture
• The opportunity to grow your career with an organization that values results and initiative

This search is being conducted by EliteConnect, a boutique healthcare executive recruitment firm.