SALARY RANGE
$105,000 - $115,000 Annually.
GENERAL DESCRIPTION
The Director of Digital Experience leads the strategy, performance, and evolution of our digital ecosystem, including web, social, email, and paid digital media, to deliver cohesive, high-performing experiences that drive engagement, conversion, and growth. A key focus of this role is leading the JCCSFs paid digital strategy and agency partners to drive measurable audience and revenue growth.
This role will develop and lead the JCCSFs digital growth strategy, creating integrated customer journeys that increase awareness, engagement, participation, membership, and philanthropy through exceptional digital experiences. The Director of Digital Experience combines strategic leadership, performance marketing expertise, and user-centered thinking to strengthen both impact and conversion.
This individual manages the Digital team and external agencies, and partners closely with Creative, Accounts and Business Systems, to ensure clarity, alignment, and measurable results across all digital channels.
RESPONSIBILITIES
Digital Strategy & Leadership
- Define and lead the overarching digital experience strategy across web, social, email, and paid media.
- Translate organizational goals into integrated digital roadmaps and campaign plans.
- Establish digital KPIs, reporting frameworks, and performance benchmarks.
- Identify opportunities to improve digital journeys, segmentation, personalization, and lifecycle engagement.
- Stay current on digital trends and proactively recommend new tools, technologies, and strategies.
Paid Media & Performance
- Lead paid digital media strategy, establishing audience acquisition, engagement, and conversion goals that support organizational priorities.
- Develop channel strategies, audience segmentation, budget allocation, and testing frameworks across paid search, paid social, display, and emerging digital platforms.
- Lead and hold accountable external media agencies, setting strategic direction, evaluating media plans and recommendations, reviewing performance, and ensuring continuous optimization against established KPIs.
- Use expertise in performance marketing to independently evaluate campaign effectiveness, identify opportunities and challenges, and determine where and how digital media investments should be allocated.
- Monitor campaign performance, attribution, and return on investment, using data and insights to optimize strategy and inform future investment decisions.
- Partner with internal teams to connect paid media strategy to landing pages, audience journeys, lead generation and conversion.
- Identify emerging digital marketing trends, technologies, and growth opportunities that strengthen the organizations digital presence and competitive position.
Website & User Experience
- Own website strategy, UX/UI direction, and conversion optimization.
- Lead website redesigns and significant digital enhancement projects from strategy and requirements through UX/UI, development, testing, launch and optimization.
- Continuously improve navigation, content architecture, and transaction flows.
- Partner with internal Business Systems team to optimize third-party integrations and user pathways.
- Lead website enhancements, SEO strategies and agency relationships to ensure quality and efficiency.
- Use analytics, user behavior and testing to identify friction points and continuously improve the digital experience.
Social Media & Audience Growth
- Lead the JCCSFs social media strategy across organic and paid channels, setting strategic direction, and defining the role of each platform within the broader marketing ecosystem.
- Establish audience, content, engagement, and growth strategies aligned with organizational and campaign goals.
- Guide the development of social content strategy and programming while empowering the Marketing & Social Media Coordinator to lead day-to-day execution.
- Oversee audience development, engagement, and performance metrics.
- Ensure social aligns with broader brand and campaign goals.
Email & Lifecycle Marketing
- Lead email strategy, segmentation, and lifecycle journeys.
- Oversee campaign planning, automation, and testing strategies.
- Drive performance optimization through data analysis and experimentation.
Team Leadership & Cross-Functional Collaboration
- Manage and mentor the Digital team.
- Provide clear prioritization and development support.
- Collaborate closely with Marketing Creative and Accounts teams to ensure cohesive execution.
- Serve as the JCCSFs internal subject matter expert on digital marketing and performance, advising Marketing and organizational leadership on digital strategy, investment and growth opportunities.
REQUIREMENTS
- 8+ years of progressive experience in digital marketing or digital strategy.
- Bachelors degree in marketing, Business Administration or Communications or a related field.
- Demonstrated expertise in website strategy and UX/UI best practices.
- Strong experience in social media strategy (organic and paid).
- Experience with email marketing and lifecycle automation, Salesforce Marketing Cloud is a plus.
- Proven background in paid media and performance marketing.
- Experience managing and developing team members.
- Strong analytical skills and ability to translate data into strategic decisions
- Experience working with agencies and cross-functional teams.
- Proficiency with CMS platforms (WordPress preferred), CRM systems (Salesforce a plus), GA4 and marketing analytics tools.
- Exceptional organizational, communication, and leadership skills.
- Experience working in digital ecosystems where websites, marketing automation platforms, and customer engagement tools are integrated with Salesforce, including an understanding of data flow, system dependencies, and cross-platform business processes.
WORKING CONDITIONS
Working conditions are typical of an office environment. A hybrid work schedule of up to 50% remote work is available, subject to program requirements and team schedules.
PHYSICAL REQUIREMENTS
Position requires seated or standing use of a computer throughout the day.
STATUS
Benefited, exempt, supervisory.
HOURS
Full time, 40 hours.
SCHEDULE
Monday - Friday.
FOR MORE INFORMATION: To learn more about working at the JCCSF, including staff culture, hiring practices and policies, and benefits, visit our Careers page: https://www.jccsf.org/about/careers/