Director of E-Commerce

Do you love to drive growth, create experiences, and deliver results?Our client Chocolove is looking for a Director of E-Commerce reporting to the VP of Marketing.

Who Chocolove is:

Chocolove was started in 1995 in Boulder, CO with the goal of creating the freshest, best-tasting, European-style premium chocolate made with natural ingredients. Today, Chocolove is a recognized leader in chocolate quality, sustainability and flavor innovation and focuses on creating world-class taste experiences that surprise and delight with every bite. Chocolove offers chocolate bars, mini bars, cups, bites, and seasonal items in more than 40 flavors. Chocolove is made with traceable cocoa beans; Rainforest Alliance Certified, meaning Chocolove’s sourcing practices support a better future for cocoa farmers and their families; and Non-GMO Project Verified. The Chocolove brand is nationally distributed in over 10,000 stores across natural/specialty and conventional retailers as well as sold online in, including on Chocolove.com, Amazon, and more. For more information, visit Chocolove.com.

What You Will Do:

This role is responsible for developing and executing strategies to enhance Chocolove and Ritter Sport’s online presence, optimize consumer digital experiences, and achieve e-commerce revenue targets in the US. This role requires a strategic thinker with strong leadership skills and a deep understanding of e-commerce trends and best practices. They strategize the direction for business growth through owning the consumer digital experience. This includes strategizing, planning, developing, and executing content plans, overseeing promotional materials and campaigns, and monitoring performance analytics, traffic, and product performance, among other things. This is a key hands-on role in the organization, providing thought leadership to develop and prioritize the digital roadmap, while also leading its tactical execution, operations, and business delivery. We are looking for a highly motivated, results-oriented individual to both lead and do.

Responsibilities:

• E-Commerce Strategy & Roadmap: Develop and implement a comprehensive e-commerce strategy that aligns with overall business goals and drives online revenue growth.
• Sales and Revenue Growth: Drive online sales growth (DTC, Amazon, retailer.com) through effective digital merchandising, pricing strategies, promotional campaigns, and consumer acquisition and retention initiatives.
• Consumer Experience: Continuously enhance the online consumer experience, ensuring intuitive navigation, optimized site performance, and a seamless purchasing journey.
• Digital Marketing: Collaborate with the Marketing team to create and execute digital marketing campaigns that increase website traffic, conversion rates, and customer engagement.
• Technology and Platforms: Oversee the maintenance & optimization of e-commerce platforms, ensuring a secure and user-friendly online shopping environment. Advise on improvements or new platforms to explore.
• Data Analysis: Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members and leadership. Utilize data-driven insights to monitor key performance indicators (KPIs), analyze sales trends, and identify opportunities for improvement.
• Inventory and Fulfillment: Coordinate with operations and supply chain teams to ensure accurate inventory management, efficient order fulfillment, and timely delivery of products.
• Partnerships and Vendor Management: Establish and maintain relationships with key vendors, third-party partners, and marketplaces to expand distribution channels and drive sales.
• Budget Management: Develop and manage the e-commerce budget. Own the P&L for respective platforms. Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability.
• Measurement & Reporting: Develop, routinely analyze, and provide monthly reporting on business performance to leadership.
• Leadership: Oversee and manage an e-commerce associate including training, performance evaluation, and professional development.

Who You Are:

You are a strategic thinker with a passion for driving growth in the e-commerce space. You possess a measurement mindset and highly analytical approach to planning and measuring business performance. You are highly entrepreneurial, thrive on collaboration, and possess a holistic and deep understanding of what it takes to build a profitable eCommerce business and deliver an exceptional consumer experience. You have the desire and patience to lead process improvement. You excel at multi-tasking and are willing to roll up your sleeves and be both a leader and team player. You thrive in smaller companies and see it as an opportunity to build something from scratch.

Qualifications & Experience:

• BA/BS in business, marketing, communications, or a related field (Master’s preferred).
• 5+ years of progressive eCommerce and DTC experience, 8+ years preferred.
• Strategic and analytical thinker with exceptional execution and problem-solving capabilities; comfortable with doing work in the trenches while still maintaining a strategic perspective.
• Proven leader with experience in both managing others and executing large eCommerce projects.
• Previous experience scaling a startup or small company.
• Strong understanding of performance marketing and ecommerce funnel flows and interactions, including understanding of levers to drive KPIs such as visits, conversion, and AOV.
• Experience in website operations and in optimizing site user experience through enhancements and platform updates.
• Proficiency in web analytics tools and e-commerce platforms.
• Comprehensive knowledge of Amazon 1P/3P experience, Amazon Advertising, Google Analytics, third?party delivery platforms, and retailer.com
• Strong budgetary management, proven experience analyzing marketing spend to determine ROI and inform future activities/investments.
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Strong project management and interpersonal skills.
• CPG food & beverage industry experience required

Compensation and Benefits:

• Salary range of $150-170k plus bonus potential
• Final compensation will be dependent upon skills & experience.
• After 60 days of employment, Full-time employees are eligible for medical, dental, and vision insurance, short & long term disability insurance
• Paid time off, paid holidays
• 401(k) program, and other great benefits

Office & Travel Requirements:

• This is a hybrid in-office role in Chicago, IL.
• Must be able to travel to Boulder, CO roughly 3-4X per year.

Equal Employment Opportunity:

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including internal equity, market data, the candidate’s qualifications- including but not limited to specialty skills, prior relevant industry experience, relevant degrees or certifications. The salary range estimate below is inclusive of all departments, and offered salaries may vary within the given range between departments. A reasonable estimate of the base salary range for this level is $150,000 - $170,000 annualized and other competitive benefits.

Chocolove is committed to an environment that values and supports all individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law.

This job description is not intended to detail every aspect of the job or list every task to be performed. It is provided as a general overview of the responsibilities and skills an employee should possess to successfully perform the essential functions of this job.