As a lean B2B SaaS company, marketing here is full-stack by design. The defining trait we're
hiring for is the ability to build quality pipeline backed by a marketing ops backbone.
Much of our pipeline runs through multi-step automations and manual handoKs that
require tending. The right person thinks in systems, learning loops, and single points of
failure: not just creative and copy, and treats pipeline reliability as a first-class deliverable.
This role owns the growth engine end to end: paid demand generation, the marketing-
automation systems that turn intent into pipeline, content and SEO, and the website that
ties them together. You'll be a player-coach: strategic enough to define the operating
model, hands-on enough to build the campaign, harden the automation, and publish the
page yourself.
What You'll Own
• Demand generation strategy and paid channels: Define the channel mix, set the
testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM
programs, emerging channels, and retargeting.• HubSpot and lifecycle marketing: Own HubSpot as the system of record. Architect
lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound
signal has a defined path and leadership can see funnel health at a glance.
• Pipeline quality and automation reliability: Keep qualification filters honest so
sales works real prospects. Instrument the automation layer so silent failures
surface before they cost pipeline.
• Content and SEO: Build and execute a product-led content strategy that drives
durable organic pipeline. Translate customer research and competitive gaps into a
publishing cadence and ship it.
• Website: Own the site as a growth surface, not a brochure. Publish, test, and
improve through Webflow without creating engineering dependency.
• Review generation: Run our review programs (e.g., G2 reviews) as a repeatable,
systematized engine.
• Measurement and cross-functional alignment: Build clean reporting on pipeline
contribution, CAC, and funnel performance. Partner with sales on ICP targeting,
routing logic, and handoK quality.
What You Bring
• 3 to 7 years in B2B SaaS demand generation or growth marketing, with direct
ownership of at least two or three of the core channels this role requires: paid,
lifecycle, content, or SEO.
• Deep, hands-on HubSpot expertise: workflows, sequences, lifecycle stages,
routing, and reporting. You have architected this yourself, not just worked within a
system someone else built. This is non-negotiable.
• A system-builder mindset paired with martech fluency. You map manual handoKs
and failure points. You know when to automate, when to instrument, and when a
process is too fragile to leave undocumented.
• Paid demand gen craft, especially on LinkedIn and account-based programs, paired
with enough content and SEO sense to shape a product-led plan and turn
performance data into decisions.• Comfort owning execution end to end in a lean, fast-moving environment: strong
judgment on priorities, working command of Webflow or a comparable CMS, and
the ability to operate without a large team beneath you.
Nice to Have
• ABM program experience with tight sales-marketing alignment
• Familiarity with G2 review generation as a credibility and pipeline lever
• Light design direction experience
| Location | Boston, MA |