Director of Insights

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Director of Insights

ANALYTICS - MARKETING/BUSINESS INTELLIGENCE

• Job ID: 20031
• Direct Hire
• MO

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Director, Brand Strategy and Insights

The Opportunity

A growing integrated marketing and strategy firm is seeking a Director of Insights & Brand Strategy to help clients turn research, customer understanding and data into compelling brand and marketing strategies.

This is a senior, client-facing role for someone who combines a strong foundation in research and insights with deep experience in brand strategy. The Director will work across multiple client engagements, helping organizations better understand their audiences, define and evolve their brands, and translate strategy into effective creative and marketing execution.

The ideal candidate is a strategic thinker who is comfortable moving from research and analysis into brand positioning, architecture, creative briefs and multi-channel recommendations.

Responsibilities

• Lead the development of brand, audience and campaign strategies grounded in customer insights and data.

• Translate qualitative and quantitative research into clear, actionable strategic recommendations.

• Lead engagements involving brand positioning, brand architecture, brand development and brand evolution.

• Develop audience and customer insights that inform messaging, creative and channel strategy.

• Partner with research, creative, media, analytics and client teams to ensure strategy carries through execution.

• Develop strategic and creative briefs and evaluate work against the original strategic direction.

• Design and facilitate client workshops and strategic working sessions.

• Present insights, recommendations and strategic points of view to senior client stakeholders.

• Manage multiple client engagements across different industries and business challenges.

• Use research, analytics and emerging technologies to identify opportunities and improve strategic decision-making.

• Incorporate AI into research, synthesis, persona development, testing and strategic workflows while applying strong human judgment.

• Mentor and provide strategic guidance to more junior team members.

Ideal Background

• 8+ years of experience in brand strategy, account planning, consumer insights, marketing strategy, communications or a related discipline.

• Agency or consulting experience strongly preferred.

• Significant experience developing brand strategies for multiple clients or brands.

• Strong understanding of brand positioning, brand architecture, audience segmentation and customer decision-making.

• Working knowledge of qualitative and quantitative research methodologies.

• Ability to synthesize complex research and data into compelling insights and recommendations.

• Experience translating brand strategy across multiple channels and customer touchpoints.

• Strong client-facing presentation, facilitation and consulting skills.

• Comfortable working collaboratively across creative, media, research, analytics and client-service teams.

• Experience working with regulated or complex industries is a plus.

• Familiarity with research and intelligence platforms such as Qualtrics, MRI-Simmons, Meltwater or similar tools is beneficial.

• Comfortable using AI tools to enhance research, analysis and strategic development.

What We're Looking For

This role is best suited for someone who sits at the intersection of research, customer insight and brand strategy. You should be comfortable digging into research and data, but your primary strength is determining what those findings mean for the brand.

Successful candidates will be able to move fluidly from understanding the customer to developing the strategy, creating the brief and ensuring that the strategic idea is reflected across channels and customer touchpoints.

This is a hybrid position with occasional travel. Our client has offices in Cleveland, Kansas City, Denver and Chicago.

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