Director of Marketing

SUMMARY:

We are seeking an experienced and creative Director of Marketing to join a leading frozen seafood company in Boston, MA.

As a Director of Marketing, you will be responsible for developing and executing marketing strategies for multiple brands of packaged and bulk seafood. Your primary objective will be to drive growth for the company while establishing our brand as a premier provider of high-quality, sustainably sourced seafood.

The ideal candidate will demonstrate expertise in marketing strategy, brand management, social media management, and advertising. This is a full-time hybrid position with office hours on Monday, Wednesday, and Friday. Additionally, the Director of Marketing will have one direct report, the Sales & Marketing Alignment Manager.

RESPONSIBILITIES:

• Develop and execute marketing plans for multiple brands of packaged Seafood
• Develop and implement brand strategies to enhance brand recognition and reputation
• Collaborate with the sales team to ensure that all marketing efforts align with business objectives and support sales goals
• Lead the marketing efforts to deliver high-quality work and achieve goals
• Conduct market research and competitive analysis to identify trends, opportunities and risks
• Analyze marketing data and metrics to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly
• Develop and manage marketing budgets and allocate resources effectively
• Work with external agencies and partners to develop and execute social media and digital marketing campaigns

REQUIREMENTS:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred
• 8+ years of experience in marketing and brand strategy
• Experience in the CPG industry, preferably in the seafood industry
• Proven track record of developing and executing successful marketing campaigns
• Experience with social media marketing, advertising, and analytics
• Excellent communication and interpersonal skills
• Strong leadership and management skills
• Passion for sustainable and high-quality CPG products

BENEFITS:

• Salary Range $150,000 - $175,000
• Performance Bonuses
• All Health Benefits
• 401K

We are looking for a motivated and innovative individual to join our team and help us grow our business. If you have a passion for marketing and sustainability, we encourage you to apply for this exciting opportunity.