Director of Sales

DIRECTOR OF SALES / THE READ HOUSE

As Chattanooga’s premier historic luxury hotel and "Grande Dame" of hospitality, The Read House seamlessly blends 1920s grandeur with elevated modern comfort. We are seeking a sophisticated and strategic Director of Sales to lead our sales and catering team, drive top-line revenue across group and market segments, and showcase our landmark property to clients both local and nationwide.

WHAT YOU WILL DO

Strategic Revenue & Market Leadership

• Drive top-line revenue strategy across group, local negotiated rates, and catering segments.
• Analyze market trends, competitive data, and demand to establish group rates and deployment strategies.
• Direct sales activities to optimize occupancy and average daily rates while exceeding revenue goals.
• Prepare annual sales and marketing budgets, monthly forecasts, and strategic plans.
• Partner with revenue management and hotel operations to optimize room mix and deliver exceptional guest experiences.

Client Engagement & Brand Presence

• Host site visits, present bespoke sales proposals, and negotiate client contracts.
• Generate new business through targeted outreach, strategic networking, and industry partnerships.
• Represent The Read House at national trade shows, corporate conferences, and local business events.
• Maintain strong visibility with community partners, including the Chattanooga Tourism Company, Chamber of Commerce, and Hotel Lodging Association.
• Partner with Corporate Marketing to build hotel awareness and protect brand reputation.

Team Leadership & Development

• Inspire and direct the daily operations of the sales and catering team.
• Directly supervise the Catering Sales Manager, Sales Manager, Convention Services Manager, and Event Planning Manager.
• Establish performance expectations, design incentive programs, and maintain accountability for productivity.
• Recruit, train, and retain top sales talent.

WHAT YOU WILL BRING

• Experience: 5+ years of hospitality sales leadership experience required. Independent and convention hotel experience preferred.

• Education: Bachelor’s degree in Business, Marketing, Hotel & Restaurant Management, or related field preferred.

• Industry Expertise: Proven track record in group/convention, corporate, and leisure transient market segments.

• Technical Proficiency: Experience with Delphi, PMS platforms, Microsoft Office, and Google Apps.

• Leadership Skills: Strong negotiation, communication, and decision-making capabilities in a fast-paced environment.

• Flexibility: Maintain punctual on-site attendance with the ability to work days, evenings, weekends, and holidays as business requires. Up to 20% local travel for outside sales calls, off-site industry events, and client meetings.

WHAT WE HAVE TO OFFER

• Vibrant Environment: A culture valuing passion, individuality, and fun.

• Career Growth: Opportunities for internal advancement.

• Education: Tuition reimbursement program.

• Comprehensive Care: Affordable medical, dental, and vision plans.

• Peace of Mind: Life, disability, accident, and critical illness insurance.

• Personal Support: Employee Assistance Program (EAP).

• Paid Time Off: Generous PTO and paid holidays.

• Retirement: Traditional & Roth 401(k) with up to 3.5% employer match.

• Flexible Pay: Early access to earned wages via PayActiv.

• Bonus Potential: Bonus potential of up to 20%.

• Avocet Discounts: Savings at our hotels and restaurants.

• Daily Perks: Discounted Starbucks, employee meals, and garage parking.

Are ready to be a part of The Read House legacy? Apply today!

*2025 & 2026 WINNER - Chattanooga’s Best of the Best Hospitality Employer!*

EOE / DFWP