DIRECTOR OF SALES
Job Title: Director of Sales
Location: Marriott Dallas Las Colinas - Irving, TX
Department: Sales & Marketing
Job Type: Full-Time
Schedule: Flexible, occasional evenings, weekends, and holidays required
About Us
Marriott Dallas Las Colinas is a premier business and leisure hotel located in the heart of the Las Colinas business district. We serve business travelers, event guests, and leisure visitors who expect premium service, high standards, and polished experience.
Our team takes pride in delivering exceptional guest experiences while building strong relationships with our clients and business partners. We are looking for an experienced sales leader who understands the hospitality industry, drives results, develops talent, and takes pride in growing the business.
Job Summary
We are seeking an experienced and results driven Director of Sales to lead the overall sales and marketing efforts of our full-service hotel.
The Director of Sales is responsible for developing and executing strategic sales initiatives, driving revenue growth, building and maintaining key client relationships, and positioning the hotel competitively within the market.
This position oversees the hotel''s sales efforts across assigned market segments, including corporate business travel, group, catering, meetings, and other revenue opportunities. The Director of Sales works closely with the General Manager, Revenue Management, Catering, and hotel leadership to establish sales goals, maximize revenue opportunities, and achieve overall hotel performance objectives.
The ideal candidate is a strategic thinker, strong relationship builder, and hands-on leader who can motivate a sales team, identify new business opportunities, and consistently deliver measurable results.
What You''ll Do
Sales Strategy & Revenue Growth
- Develop and execute the hotel''s overall sales strategy in alignment with budget, forecast, and business objectives.
- Establish and communicate departmental sales goals, objectives, and performance expectations.
- Identify new business opportunities and develop strategies to increase market share.
- Drive revenue production across corporate, group, catering, negotiated, and other assigned market segments.
- Develop and maintain relationships with key accounts, local businesses, corporate clients, and industry partners.
- Monitor market trends, competitor activity, and economic conditions to identify opportunities and potential challenges.
- Develop strategic plans to maximize occupancy, average daily rate (ADR), and overall hotel revenue.
- Conduct regular sales calls, client appointments, presentations, and property tours.
- Oversee the development of proposals, contracts, and client negotiations.
- Ensure the hotel is competitively positioned within the local market.
Sales Team Leadership & Development
- Lead, coach, and develop the hotel''s Sales and Catering team.
- Establish clear expectations, individual goals, and accountability for sales performance.
- Conduct regular sales meetings, strategy sessions, and individual performance reviews.
- Monitor sales activity, account production, pipelines, and conversion rates.
- Provide ongoing coaching and professional development opportunities.
- Assist with recruiting, interviewing, onboarding, and training sales team members.
- Foster a collaborative and results-driven sales culture.
- Ensure team members maintain accurate account information, sales activities, and follow-up documentation.
Account Management & Business Development
- Oversee the development and maintenance of key corporate and group accounts.
- Build relationships with local businesses, corporate travel managers, meeting planners, sports organizations, and other business partners.
- Identify opportunities to grow existing accounts and develop new sources of business.
- Participate in networking events, industry associations, trade shows, and community activities.
- Ensure client relationships are maintained through consistent communication and exceptional service.
- Oversee the sales process from initial inquiry through contract and operational handoff.
- Work with the Sales and Catering team to ensure client expectations are communicated and fulfilled.
Revenue Management & Forecasting
- Partner with the General Manager and Revenue Management team to develop pricing and revenue strategies.
- Participate in weekly revenue and business strategy meetings.
- Review sales production, pace reports, forecasts, and market segment performance.
- Identify business opportunities during need periods and develop strategies to generate additional revenue.
- Monitor group production, booking pace, tentative business, and lost business.
- Ensure sales strategies align with hotel inventory, demand, and overall revenue objectives.
- Analyze market conditions and competitor performance to adjust sales strategies as needed.
Hotel Operations & Collaboration
- Work closely with the General Manager and department leaders to support overall hotel performance.
- Partner with Catering and Banquets to ensure successful execution of contracted events.
- Collaborate with Food & Beverage, Front Office, and Operations to support group and corporate business.
- Ensure accurate communication and transition of sales commitments to operating departments.
- Participate in leadership meetings, business reviews, and strategic planning sessions.
- Maintain strong relationships with clients while ensuring the hotel consistently delivers on its commitments.
- Support hotel initiatives, brand standards, and company objectives.
Administrative & Reporting Responsibilities
- Prepare and present sales reports, forecasts, production updates, and performance summaries.
- Monitor departmental expenses and manage sales and marketing budgets.
- Maintain accurate sales records, account information, and business development activity.
- Oversee the use of hotel sales systems and reporting tools.
- Ensure timely completion of required reports, forecasts, and business plans.
- Communicate sales performance, opportunities, and challenges to hotel leadership and ownership as required.
What We''re Looking For
- 3+ years of hotel sales leadership experience preferred.
- Previous Director of Sales or senior hotel sales management experience preferred.
- Experience in a full-service hotel environment strongly preferred.
- Strong understanding of hotel sales, revenue management, and market segmentation.
- Proven ability to develop and execute successful sales strategies.
- Demonstrated ability to lead, coach, and develop a sales team.
- Strong negotiation, presentation, and relationship-building skills.
- Excellent written and verbal communication skills.
- Strong financial, analytical, and organizational abilities.
- Ability to analyze market trends, production reports, and revenue opportunities.
- Experience with Marriott sales systems and hotel technology platforms preferred.
- Ability to manage multiple priorities and meet established deadlines.
- Professional appearance and strong business presence.
- Flexibility attending client meetings, networking events, and occasional evening or weekend functions.
What We Offer
- Competitive compensation based on experience.
- Opportunity to lead and influence the hotel''s overall sales strategy.
- Supportive hotel leadership and collaborative team environment.
- Opportunity for professional growth within a multi-property hotel management company.
Why You''ll Love This Role
This is an opportunity for an experienced hospitality sales leader to make a significant impact on the hotel''s financial performance and market position. The Director of Sales will have the opportunity to build strong client relationships, develop a successful sales team, and contribute directly to the long-term success of the property.
Benefits
We offer Health and Dental Insurance, company-paid Life Insurance, Short-Term and Long-Term Disability Insurance, Vision, Critical Illness, Accidental, 401(k) and company match, Paid Time Off (PTO), free hotel rooms, and hotel discounts.
E.O.E.