Director of Sales

Drive Revenue. Build Relationships. Shape Success.

At Lodgco Hospitality, we believe exceptional hotels are built by exceptional people. For more than 30 years, we've combined strong operational performance with a people-first culture, creating opportunities for our teams to grow, succeed, and make a lasting impact.

We're looking for an ambitious, relationship-driven Director of Sales to lead revenue growth at the beautiful Fairfield Inn & Suites Grand Rapids North. This is more than a sales position. It's an opportunity to serve as the market leader for the hotel, build meaningful business partnerships, and directly influence the property's success.

If you thrive on developing business, growing market share, and turning opportunities into long-term customer relationships, we'd love to connect with you.

Why This Opportunity Stands Out

As the Director of Sales, you'll have the autonomy to develop strategies, cultivate key accounts, and drive results at a high-performing property in one of West Michigan's most active business and leisure travel markets. You'll work alongside experienced hospitality leaders, receive support from a successful management company, and have the opportunity to leave your mark on a hotel positioned for continued growth.

What You'll Be Responsible For

Drive Revenue Growth

• Develop and execute strategic sales and marketing plans that generate room revenue and grow market share.
• Identify and pursue new business opportunities across corporate, group, government, sports, healthcare, and leisure segments.
• Analyze market trends, competitor activity, and customer demand to maximize revenue opportunities.
• Participate in weekly revenue strategy discussions and contribute to pricing and business mix decisions.
• Meet or exceed monthly, quarterly, and annual revenue goals.

Build Strong Client Relationships

• Prospect, secure, and maintain relationships with key accounts and local businesses.
• Generate new business through sales calls, networking events, community involvement, trade shows, and industry partnerships.
• Conduct property tours and presentations for prospective clients.
• Re-solicit existing accounts and strengthen long-term customer loyalty.

Lead Group Sales

• Manage group sales opportunities from inquiry through execution.
• Create proposals, contracts, and customer communications.
• Coordinate closely with hotel operations to ensure group expectations are exceeded.
• Maintain accurate group forecasting, account management, and CRM documentation.

Be a Market Ambassador

• Represent the hotel within the local business community, Chamber organizations, CVBs, and networking groups.
• Stay informed about market developments, emerging opportunities, and competitor activity.
• Build partnerships that increase visibility and generate new revenue streams.

Qualifications

• 3+ years of hotel sales experience, preferably in a Director of Sales or senior sales role
• Proven success achieving revenue and sales goals
• Strong networking, prospecting, and relationship-building skills
• Ability to analyze market trends and create effective sales strategies
• Excellent communication and presentation abilities
• Strong organizational and time management skills
• Experience with hotel sales systems and CRM platforms
• Hospitality, Marketing, or Business degree preferred

Benefits & Perks

• We invest in our team members because their success drives ours.
• Health, dental, and vision insurance options starting day-1
• Incentive and bonus earning potential
• 401(k) with company match
• Paid time off
• Marriott travel discounts
• Professional development opportunities
• Supportive and collaborative company culture
• Opportunity to grow within a successful and expanding hospitality organization