Director of Web Strategy and Digital Experience

Director of Web Strategy and Digital Experience

Location

JSU Main Campus, MS

Job Type

Full-Time

Job Number

202400353

College/Division

Public Relations

Opening Date

07/10/2026

• Description
• Benefits
• Questions

Description

The Department of University Communications is hiring for the position of Director of Web Strategy and Digital Experience.

Examples of Duties

• Lead the strategy, planning and continuous improvement of Jackson State Universitys public-facing web ecosystem, Including the university's website, microsites and related digital platforms.

• Serve as the universitys front-end web strategy lead, ensuring that digital content, navigation, design and user experience r align with JSUs brand, mission and strategic priorities.

• Develop and maintain digital governance standards for university web properties, including, content standards, page ownership expectations, approval workflows and content lifecycle guidance.

• Partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment.

• Lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively.

• Develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement.

• Create and maintain standards for web content. digital brand consistency, page templates and user-centered digital communication.

• Train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards.

• Collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments.

• Work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals.

• Establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties.

• Review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities.

• Identify opportunities to improve JSUs digital experience through new tools, emerging practices, content standards and user-centered approaches.

• Maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online.

• Perform other related duties as assigned by the Chief Communications Officer.

Typical Qualifications

• Bachelors degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field.
• Experience working in higher education, government, nonprofit or another mission-driven environment.
• Experience with enterprise content management systems such as WordPress, Drupal or accomparable platform.
• Experience with web analytics, accessibility auditing, search engine optimization tools or usability testing platforms.
• Experience developing digital standards, content governance processes, web policies or training materials for distributed content contributors.
• Working knowledge of HTML, CSS and front-end web practices.
• Familiarity with emerging digital trends, including Al-assisted search, content discoverability and evolving user behavior across web platforms.

We offer a complete benefits package to full-time employees, including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.

Part-time employees who work 20 hours or more per week are eligible for the complete benefits package.

To learn more details, visit our benefits page.

01

Which statement below best describes the highest level of education you have completed?

• High school graduate, diploma or the equivalent (GED)
• Associate degree
• Bachelors degree
• Masters degree
• Specialist degree
• Ph.D
• G.E.D.
• Juris Doctorate

02

Can you, if hired, provide proof of education?

• Yes
• No

03

Will you now or in the future require sponsorship to work in the United States?

• Yes
• No

Required Question

Employer Jackson State University (MS)

Address 1400 John R. Lynch Street

P.O. Box 17028

Jackson, Mississippi, 39217

Phone (601) 979-2015

Website https://www.jsums.edu/humanresources/