Director, Product Marketing & Competitive Intelligence
Lantern is the specialty care platform for surgery, cancer, and infusions. We're looking for a Director, Product Marketing & Competitive Intelligence to own how Lantern understands its market and its competitors - and turn that understanding into commercial advantage. This is a senior level individual contributor role that owns the function end to end.
You're a researcher first, curious by nature, always chasing an angle nobody assigned you. You pull signal from everywhere - Reddit threads, podcasts, LinkedIn, Instagram, TikTok, trade press, HBR - and you know the rhythm of when Mercer, Aon, and WTW drop their annual reports well enough to have it synthesized before a competitor has even opened theirs.
You're just as strong live as you are behind a screen. You know how to run an interview: when to push, and when to sit in silence and let someone fill it. You can go deep in the weeds on a niche detail, then step back and know exactly what an executive needs to hear to make a call. You use AI to move faster through all of it, and you own your domain without needing anyone to check in on you.
Location: Dallas, TX or New York, NY - Hybrid schedule (3x in office per week)
Responsibilities:
- Own competitive and market intelligence for the company - what we track, how we gather it, and how it's used
- Continuously scan public, social, and industry sources - news, social platforms, forums, podcasts, analyst/consultant reports, trade journals - to catch signal early
- Own and evolve our competitive alerting infrastructure: what we monitor, at what alert level, and how raw signal becomes a field-ready teardown
- Design and commission original research - paid surveys and studies - when public and internal data can't answer the question
- Own and run focus groups, advisory-panel research, and other external research relationships as needed
- Run structured interviews with customers, prospects, and the field to understand why we win and lose
- Own fast, ongoing insight delivery to the field - battlecards, real-time competitive alerts - in formats they can pick up and use immediately
- Build and maintain the competitive response playbook: a pre-agreed plan for whether and how Lantern responds to specific competitor moves
- Establish a commercial confidence baseline and track quarter-over-quarter improvement in how the field sells against our primary competitors
- Produce a quarterly report for executive leadership on trends, patterns, and forward-looking recommendations
- Partner with internal data and content teams so findings become narrative others can use, not a silo
- Partner with enablement to train and certify the field on tone and delivery of depositioning and objection handling
Requirements:
- 7+ years in competitive intelligence, market research, or qualitative research, with direct customer and prospect contact
- Healthcare or complex B2B employer-healthcare experience required
- Track record of owning a domain independently - deciding what to track and what to ignore
- Strong live interview skills: can read a room, probe, and know when to back off
- Moves fluidly between deep technical detail and executive-level strategic framing
- Self-directed research instinct across traditional and non-traditional sources
- Concrete, specific AI fluency - not a checkbox answer
- Credibility with the field: can get the truth from a seller after a lost deal and turn it into something they'll actually use
Strong Candidates will:
- Have worked in a PE-sponsored, results-oriented culture and are comfortable with compressed timelines and shifting priorities
- Have built a function from zero rather than inherited one, and can operate without a playbook
- Drive adoption across a distributed commercial organization without formal authority
- Communicate in whatever register the audience needs: a two-line alert for the field, a one-page point of view for leadership, a full readout for executives
- Tell leadership what it doesn't want to hear, and hold the line on findings under pressure from senior stakeholders
- Set their own priorities against a stated outcome, and say what they're deprioritizing rather than quietly dropping it
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Compensation: Base salary range: $185,000 - $200,000, depending on relevant experience, location, and qualifications.