Director, Product Marketing

Step into a career with ASM, where cutting edge technology meets collaborative culture. ​

For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving.  But we’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world.  Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential.  

The Director, Product Marketing position is a customer-facing role that is responsible for technical marketing activities and drives new customer engagements, ensures on-going engagements are prioritized and executed to within the stipulated timelines by working with KPU and all high ROI engagements are converted to business. This role will be a single point of contact for several Account Teams and customers that need communication on product capabilities, development and HVM-readiness timelines.

This role will have a few direct reports supporting the R&R and may need to manage people across different regions (USA, Japan and Korea)

Key Responsibilities:

• Roadmaps – Maintain product roadmap for a portfolio of products, periodically update roadmap through discussions with customers and internal experts, align product priorities and resources to roadmap
• Customer Engagement – Support technical meetings with customers, create and manage customer presentations, detailed market and competitive analysis
• MRS – Own the market requirement spec documents and ensure product development priorities align with MRS and customer needs
• Strategic Marketing – Prepare market strategies for executive R&D expenditure requests, develop roadmap and product strategy presentations for executives within ASM
• Financial – Work with finance department on NPV and IRR for products, maintain cost of ownership models
• Business Planning and Market Analysis – Attend company operation/planning meeting, create Business plan/Operation review materials, create business forecast based on market information, support budget planning, competitive analysis
• Drive teams internally to meet set products profit gross margins
• New Product Introductions – Detailed market analysis for inflections, development of business plans, internal executive alignment, positioning of products
• Support technical activities – Work with product development teams on specifications and data collection requirements, manage customer demo requests, prioritization of product development activities
• Product Promotion – Create promotional materials for conferences and launches, Sales and product support training, Introductions to Customer

Requirements:

• 10+ years of semiconductor / capital equipment industry experience, of which a significant portion has been in technical marketing and / or process-hardware development roles
• Masters or PhD in Material Science, Electrical/Chemical/Mechanical Engineering or equivalent
• Understanding of product life cycle and technical marketing
• High level of proficiency or deep understanding of capital equipment systems in semiconductor or similar industry
• Experience with plasma-based equipment / understanding of key sub-systems in a plasma-based reactor are required
• PEALD or PECVD experience is preferred (Plasma Etch background will be considered as well)
• Direct customer engagement or supplier management background is highly preferred
• Ability to work with multiple internal disciplines on portfolio of products
• Ability to travel globally