Director, Revenue Marketing & Fan Development

We are seeking a highly strategic Director, Revenue Marketing & Fan Development to lead strategic marketing efforts focused on driving ticket revenue, fan acquisition, retention, and engagement. Reporting to the Senior Director, Marketing, this role will oversee the Revenue Marketing and Fan Development teams, leading a data-driven marketing strategy that balances revenue generation with long-term brand and fan affinity objectives.

This position will play a critical leadership role in developing integrated marketing strategies that maximize ticket sales, grow the fan database, optimize paid media performance, and support broader organizational brand initiatives.

Your Role on the Team

Revenue & Performance Marketing Leadership

Lead the development and execution of data-driven marketing strategies focused on driving single game ticket sales revenue, fan acquisition, and database growth

Oversee all performance marketing initiatives across paid media channels including digital, traditional, and emerging platforms

Partner closely with Ticket Sales, Business Intelligence, and Ticket Operations teams to align marketing strategies with inventory levels, demand trends, and revenue targets

Develop and optimize full-funnel marketing campaigns that convert prospective fans into ticket buyers and deepen engagement with existing fans

Lead campaign measurement, attribution, audience segmentation, and performance analysis to improve marketing efficiency and ROI

Oversee marketing efforts supporting ticketing products including single game tickets, memberships, premium seating, suites, group sales, and retention initiatives

Drive fan development strategies focused on audience growth and long-term fan engagement

Fan Development & Strategic Growth

Lead the Fan Development team in building strategies that increase fan acquisition, engagement, retention, and lifetime valueUtilize consumer insights, research, and analytics to identify audience opportunities and inform marketing decisionsCollaborate cross-functionally with creative, content, social, partnerships, merchandise, and community teams to deliver integrated campaigns and fan experiencesDevelop targeted multicultural and emerging audience marketing initiatives designed to expand reach and deepen fan connectionEvaluate and implement new marketing technologies, trends, and platforms that enhance fan engagement and revenue performance

Brand Marketing Support

Support broader Phoenix Suns brand marketing initiatives and campaigns that strengthen brand affinity and cultural relevanceCollaborate with Brand Marketing leadership to ensure revenue-driving campaigns align with the organization's voice, positioning, and creative standardsAssist in developing integrated campaign messaging, creative briefs, and promotional platforms that support organizational priorities

Team Leadership & Operations

Oversee the day-to-day operations, development, and performance of the Performance Marketing and Fan Development teamsProvide mentorship, coaching, and professional development opportunities for team membersFoster a collaborative, innovative, and results-oriented culture grounded in accountability and continuous improvementManage agency relationships and media buying partnerships to ensure efficient planning, execution, and optimization of campaigns

Your Skills and Experience

Strong background in performance marketing, revenue marketing, fan development, or growth marketing within sports or entertainment. Team experience greatly preferredExperience developing and executing data-driven marketing campaigns, particularly in the ticket sales space, tied directly to revenue and customer acquisition goalsDeep understanding of paid media strategy, audience targeting, CRM/lifecycle marketing, attribution, and marketing analyticsExperience leading multi-functional teams and managing cross-departmental collaborationAbility to translate data and consumer insights into actionable marketing strategiesStrong strategic thinking, problem-solving, and organizational skills.Excellent communication and presentation abilities with diverse stakeholdersComfortable operating in fast-paced, high-pressure, live-event environmentsMembership, loyalty, or fan engagement experience is a plusDemonstrated self-starter with strong attention to detail and ability to manage multiple priorities simultaneouslyAbility to support projects and troubleshoot issues during evenings, weekends, game nights, and arena events as neededHigh school diploma or GED required; bachelor's degree preferred8+ years of leadership experience in marketing, performance marketing, revenue marketing, fan development, or related disciplinesExperience coordinating multi-functional teams and integrated marketing campaigns