Director, Visual Merchandise

Skip to main content

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.

What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website's server. Each cookie is unique to your web browser. Some information that we collect about you is collected passively through the use of "cookies." Cookies are small files of information, which save and retrieve information about your visit to the Website - for example, how you entered and navigated our Website, and what information was of interest to you. We use this information to remember you when you return and to customize our Website to your preferences. It will contain some anonymous information such as a unique identifier, website's domain name, and some digits and numbers. We may use two types of cookies: (i) Session cookies; and (ii) Persistent Cookies. Session Cookies and Persistent Cookies are categorized as: (a) Strictly Necessary Cookies; (b) Performance and Functional Cookies; (c) Targeting Cookies and (d) Social Media Cookies.

What types of cookies do we use?

Necessary cookies

Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. For example, these cookies let us recognize that you have created an account and have logged into that account. Strictly Necessary Cookies do not store any Personal Information.

Performance & Functional cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. If you do not allow Performance Cookies we will not know when you have visited our site, and we will not be able to monitor its performance. (Examples: monitor website performance and collect anonymous data on how visitors use a website).

Targeting cookies

These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Examples include: Criteo, Google.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools. Examples include: Facebook, Instagram, Twitter).

How to delete cookies?

If you want to restrict or block the cookies that are set by our website, you can do so through your browser setting. Alternatively, you can visit www.internetcookies.com, which contains comprehensive information on how to do this on a wide variety of browsers and devices. You will find general information about cookies and details on how to delete cookies from your device.

Do not track signals

Currently, our systems do not recognize browser "do-not-track" requests. You may, however, disable certain tracking as discussed in the Cookies section (e.g., by disabling cookies). Please note that Hard Rock does not collect, and is not aware of third parties that collect, from users of the Website personal information about users' online activities across third party websites.

Clear GIFS, Pixel Tags and other technologies

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer's hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website usage. You may view and change your preferences at any time by using the 'Privacy Settings' link found in the footer of our website. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third party analytics and tracking

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our services. We use these tools to help us improve our services, performance and user experiences. These entities may use cookies, tracking pixels and other tracking technologies to perform their services. We do not share your personal information with these third parties.

Contacting us

If you have any questions about this policy or our use of cookies, please contact us at dataprotection@shrss.com.

Read Full Privacy Message

Decline

Accept Cookies

Sign In

Search for JobsStay Connected

Director, Visual Merchandise page is loaded

Director, Visual Merchandise

Apply

locationsSupport Services Headquarters Building

time typeFull time

posted onPosted Today

job requisition idR17313

Our team members are the key to our company's success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: https://www.gotoworkhappy.com/benefits

Job Description:

The Director of Retail Marketing & Visual Merchandising leads the development and execution of all retail marketing, visual merchandising, and field communications across the omni-channel retail business. This role is responsible for creating compelling customer experiences through in-store signage, window displays, promotional campaigns, product storytelling, and visual merchandising programs that drive sales, brand engagement, and operational excellence.

Working cross-functionally with merchandising, brand marketing, social media, cafe marketing, e-commerce, operations, and other enterprise teams, the Director ensures retail initiatives are fully integrated and supported across all customer touchpoints. The role also serves as the primary liaison to franchisee partners, leading product and marketing line reviews, securing franchisee buy-in, and providing the tools, information, and support required for successful execution. Additionally, this position drives retail communications, enterprise sell-in efforts, and cross-divisional partnerships to ensure consistent brand presentation and maximize the impact of retail product initiatives across company-owned and franchise locations.

Key Responsibilities:

Visual Merchandising & Retail Experience

• Lead the development and execution of all visual merchandising programs across retail channels.

• Create compelling customer experiences through:

• Window displays

• Feature presentations

• Seasonal campaigns

• Dynamic merchandising installations

• Retail product storytelling

• Point-of-sale materials

• In-store signage systems

• Own the visual merchandising calendar, ensuring timely delivery and execution of all initiatives.

• Develop clear visual standards and execution guidelines for store teams and franchisees.

• Partner with retail operations to ensure visual concepts are operationally achievable and effectively executed.

• Conduct regular store reviews and audits to assess execution quality and identify opportunities for improvement.

• Continuously innovate customer-facing experiences that drive traffic, engagement, conversion, and sales.

Creative Direction & Production

• Develop creative briefs for all retail marketing and visual merchandising initiatives.
• Serve as the primary liaison with external agencies, creative partners, graphic designers, photographers, and production vendors.
• Provide creative direction from concept development through final execution.
• Lead and manage product and lifestyle photo shoots, ensuring assets align with brand standards and merchandising objectives.
• Approve creative assets, production materials, and campaign execution plans.
• Ensure all customer-facing materials maintain brand consistency and support business objectives.

Retail Marketing Leadership

• Lead the planning and execution of retail marketing campaigns that support product launches, seasonal programs, key initiatives, and promotional events.

• Partner closely with:

• Brand Marketing

• Social Media

• Cafe Marketing

• Ecommerce

• Merchandising

• Licensing

• Operations

• Corporate Communications

• Ensure all retail product initiatives are fully integrated into the broader marketing ecosystem.

• Create launch plans that maximize awareness, customer engagement, and revenue opportunities across all channels.

• Align messaging and campaign execution across physical and digital touchpoints.

Retail Communications

• Own all communication to retail field teams and franchise partners.

• Develop comprehensive communication packages that enable flawless execution of retail initiatives.

• Ensure timely and accurate delivery of:

• Product information sheets

• Launch guides

• Visual merchandising directives

• Marketing toolkits

• Pricing and promotional information

• Implementation timelines

• Execution updates

• Training materials

• Create best-in-class communication standards that drive consistency across all locations.

• Establish feedback mechanisms to ensure field teams have the information and support necessary for success.

Franchise Marketing & Support

• Serve as the primary marketing and merchandising partner for franchise operators.
• Lead franchise line reviews approximately nine months prior to launch to secure alignment, commitment, and buy-in.
• Present future product assortments, marketing plans, visual merchandising programs, and customer engagement opportunities.
• Deliver comprehensive product information and performance insights that support franchise decision-making.
• Build strong partnerships with franchisees while ensuring adherence to brand standards.
• Support franchise implementation and execution throughout the product lifecycle.

Enterprise Sell-In & Cross-Divisional Partnerships

• Support enterprise-wide product placement opportunities across other business divisions and channels.
• Develop compelling presentations and marketing materials that secure organizational support and placement opportunities.
• Partner with enterprise stakeholders to identify incremental sales and visibility opportunities.
• Influence internal decision-makers through effective storytelling, data-driven recommendations, and strategic partnership development.
• Drive alignment between retail initiatives and broader company objectives.

Strategic Planning & Performance Management

• Develop annual retail marketing and visual merchandising strategies that support revenue and brand objectives.
• Manage budgets for visual merchandising, creative production, marketing assets, and agency partnerships.
• Establish KPIs and success metrics for retail marketing and visual merchandising initiatives.
• Analyze program performance and customer engagement to optimize future efforts.
• Leverage consumer, sales, and market insights to inform strategy and decision-making.
• Continuously seek opportunities to improve execution, efficiency, and customer experience.

Leadership Expectations:

• Serve as a strategic thought partner to merchandising, marketing, operations, and executive leadership teams.
• Lead with a customer-first mindset while balancing brand, commercial, and operational objectives.
• Build strong cross-functional relationships and drive alignment across multiple stakeholder groups.
• Inspire creativity, innovation, accountability, and execution excellence.
• Foster a culture of collaboration, urgency, and continuous improvement.

Qualifications:

• Bachelor''s degree in Marketing, Retail Merchandising, Business, Communications, Design, or related field.
• 8+ years of experience in retail marketing, visual merchandising, brand marketing, or related disciplines.
• 5+ years of leadership experience managing cross-functional programs and teams.
• Proven experience developing and executing large-scale retail marketing and visual merchandising initiatives.
• Strong understanding of store operations and omni-channel retail environments.
• Experience managing creative agencies, photo shoots, and production processes.
• Exceptional project management and organizational skills.
• Strong presentation, communication, and stakeholder management capabilities.

Preferred

• Experience supporting franchise business models.
• Experience within lifestyle, entertainment, hospitality, apparel, consumer products, or specialty retail industries.
• Strong analytical capabilities with the ability to connect creative initiatives to business performance.
• Experience working within complex, multi-channel organizations.

Critical Success Measures:

The Director of Retail Marketing & Visual Merchandising will be evaluated on:

• Excellence of in-store execution and visual presentation.
• Timely and effective delivery of field communications.
• Successful launch of retail marketing initiatives.
• Franchise engagement, alignment, and adoption rates.
• Cross-functional partnership effectiveness.
• Growth in sales-driving marketing programs and product launches.
• Consistency of brand execution across company-owned and franchise locations.
• Ability to influence and secure enterprise-wide support for retail initiatives.
• Improvement in customer experience, engagement, and retail performance metrics.

Core Philosophy:

This role exists to ensure that every product story, marketing campaign, visual presentation, and field communication comes together seamlessly to create a best-in-class retail experience that drives sales, strengthens brand equity, and delivers consistent execution across company-owned, franchise, and enterprise retail channels.

Why work here?

Thank you for choosing us as your employer of choice! If you are ready for an exciting opportunity working in a creative environment where you can bring your authentic self to work, we want to connect with you!

Get In Touch

If you''re unable to find a position that matches your interest, please tell us a little about yourself, and we''ll recommend jobs that match your interests.

Get Started

About Us

Be Iconic represents the roots of our culture.

The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America. The Tribe established Seminole Gaming in 1979, when it opened the first high-stakes bingo hall in the United States. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007-the first transaction of its kind by a Native American tribe.

Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop venues in over 74 countries. With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business.

With the largest global footprint in the hospitality industry for over 50 years, our number-one job is to bring fun and excitement to our team members and our guests!

Read More

Follow Us

*

Privacy Policy

2026 Workday, Inc. All rights reserved.