DSC Marketing Mgr

DUTIES/RESPONSIBILITIES:

• Plans, implements, controls, evaluates and improves all aspects of the operations of the Sales & Marketing department with full accountability for financial planning and performance, protection and utilization of physical assets and supervision of employees in compliance with Dakota Sioux Casino policy and procedures.
• Consult with primary income departments in the development and promotion of short and long term promotional strategies.
• Supervises and directs preparation of all promotional and event activities.
• Coordinates all legal and contractual obligations with General Manager and fiscal department.

• Under the direction of the General Manager, the Marketing Manager plans, directs and coordinates the marketing department's advertising, promotions, special events and reinvestment programs.
• This position is responsible for strategically developing the vision and direction for the marketing department and property
• Reports to the General Manager
• Assists with the development and implementation of short and long term strategic marketing plans involving advertising, promotions, special events, and reinvestment programs
• Manages the marketing budget and communicates results and forecasts to the General Manager.
• Works to develop marketing plans and strategies to execute business plans and grow revenue
• Leads and participates in management level meetings intended to communicate marketing initiatives for the organization
• Identify and execute upon opportunities as they relate to the position
• Support the development, strategy and execution of VIP and entertainment initiatives.
• Writes promotion and special event rules and ensures implementation occurs as designed
• Develops contracts, ensures the contract approval process is followed and communicates to outside vendors and business partners at the property
• Supports the process vendor selection and other purchasing processes
• Works with outside vendors to ensure delivery and pricing is acceptable with organizational purchasing standards
• Builds strategic alliances with reputable business partners creating greater brand awareness and financial benefit to Dakota Sioux Casino & Hotel
• Monitors DSC activity for expense control including tracking invoices, payroll verification, accruals, , and variance reporting for areas assigned
• Coordinates with various departments and agencies regarding departmental needs, such as ensuring the proper staffing and supplies are ready on time
• Performs duties in accordance with property compliance and regulation standards as established by the SWGC and governed by the policies of the NIGC and STGC
• Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs
• Routinely and periodically checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with organizational and department standards
• Performs additional duties and responsibilities as necessary or assigned
• Work is normally performed in a typical interior/office work environment
• Some work is done outdoors with inclement weather risks possible

POSITION REQUIREMENTS/QUALIFICATIONS:

• High school diploma or G.E.D. equivalent.
• Minimal bending and lifting.
• Repetitious computer work.

• Strong business communications skills, experience in reviewing and developing sales materials and collateral
• Experience analyzing and making recommendations on pricing and promotions
• Ability to create effective cross-company working relationships and execute on business plans which requires multi-division participation
• Ability to work additional and unusual hours including nights, weekends and holidays
• Ability to draft reports and give oral and written presentations
• Knowledge of the casino entertainment industry
• Experience with advertising and/or direct marketing campaigns
• Experience with marketing promotions and/or special events
• Bachelor's Degree in Marketing, Business Advertising or related field and four (4) years' experience in the management and administration of an adverting/marketing department in a casino, gaming establishment or related advertising/marketing experience
• Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling eight (8) years may substitute for the required education and experience
• Must be able to obtain and maintain the required Key Gaming License
• Will require a post-offer, pre-employment and random drug screening

PHYSICAL REQUIREMENTS:

Sitting, standing or walking for extended periods of time. Potential hazards may include but not limited to: slipping and tripping.