Ecommerce Advertising & Sales Manager
Position Overview
The Ecommerce Advertising & Sales Manager will be responsible for developing, executing, and optimizing paid advertising strategies that directly contribute to online sales growth.
This position requires a highly analytical, performance-focused individual with hands-on experience managing advertising campaigns across major ecommerce marketplaces, including Amazon, Wayfair and other retail platforms.
The ideal candidate understands how to maximize return on advertising spend (ROAS), improve product visibility, increase conversion rates, and scale profitable ecommerce sales.
This is a revenue-focused position requiring strong expertise in digital advertising, ecommerce analytics, marketplace optimization, and performance marketing.
Key Responsibilities
Ecommerce Advertising & Campaign Management
- Develop, launch, and manage paid advertising campaigns across ecommerce platforms, including Amazon and Wayfair advertising programs, and other relevant retail media networks.
- Manage sponsored product, sponsored brand, display, retargeting, and other performance-based advertising campaigns.
- Monitor and optimize advertising budgets to maximize sales, profitability, and return on investment.
- Conduct keyword research, competitor analysis, bid optimization, and audience targeting to improve campaign effectiveness.
- Identify opportunities to increase product visibility, market share, and sales across ecommerce channels.
- Continuously test advertising strategies, campaign structures, and promotional opportunities.
Ecommerce Sales Growth
- Develop and execute strategies to increase ecommerce revenue and improve overall sales performance.
- Identify high-performing products and strategically allocate advertising budgets to maximize sales opportunities.
- Analyze product-level performance to identify opportunities for growth, improved conversion, and increased profitability.
- Collaborate with internal sales, merchandising, and product development teams to support product launches and promotional campaigns.
- Develop strategies to improve sales performance for underperforming products.
- Monitor marketplace trends, competitor pricing, and promotional activity to maintain a competitive position.
- Support expansion into new ecommerce channels and advertising opportunities.
Performance Analytics & Reporting
- Track and analyze key advertising and ecommerce metrics, including:
- Return on Advertising Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Total Advertising Cost of Sales (TACOS)
- Conversion Rate
- Cost Per Acquisition (CPA)
- Revenue and Sales Growth
- Advertising Spend and Profitability
- Product-Level Sales Performance
- Create weekly and monthly performance reports highlighting advertising results, sales trends, and growth opportunities.
- Provide actionable insights and recommendations based on campaign and marketplace performance.
- Establish and monitor KPIs to ensure advertising investments are aligned with revenue and profitability goals.
- Use data analytics to forecast advertising performance and optimize budget allocation.
Product Listing & Conversion Optimization
- Collaborate with ecommerce and creative teams to improve product listings, imagery, titles, descriptions, and search visibility.
- Identify opportunities to improve conversion rates through enhanced product content and advertising placement.
- Optimize marketplace product discoverability through keyword strategies and search ranking improvements.
- Analyze customer behavior and marketplace performance to identify barriers to conversion.
- Support new product launches with targeted advertising strategies designed to generate traffic and sales.
Budget Management & Strategic Planning
- Manage ecommerce advertising budgets across multiple platforms.
- Allocate advertising spend based on product performance, sales trends, inventory availability, and profitability.
- Develop quarterly and annual advertising strategies with measurable revenue objectives.
- Identify opportunities to reduce wasted advertising spend while maintaining or increasing sales.
- Collaborate with leadership to establish ecommerce revenue targets and growth plans.
Qualifications
Required:
- 3–5+ years of experience in ecommerce advertising, performance marketing, or marketplace advertising management.
- Proven track record of increasing ecommerce sales through paid advertising.
- Hands-on experience with Amazon Advertising, Wayfair, or similar retail advertising platforms.
- Strong understanding of ROAS, ACOS, TACOS, conversion rates, and ecommerce profitability metrics.
- Experience managing advertising budgets and optimizing campaigns based on performance.
- Advanced analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Ability to analyze large datasets and translate findings into actionable sales strategies.
- Strong organizational, communication, and problem-solving skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
Preferred:
- Experience in the furniture, home furnishings, home décor, or consumer goods industries.
- Experience with Amazon Vendor Central and Wayfairs Partner Home.
- Familiarity with Google Ads, Google Shopping, Meta Ads, and other paid digital marketing platforms.
- Experience using ecommerce analytics, business intelligence, or advertising automation tools.
- Understanding of product margins, pricing strategies, inventory management, and ecommerce merchandising.
- Experience developing advertising strategies for wholesale brands selling through third-party retail partners.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Ecommerce Revenue Growth: Consistent increases in online sales generated through advertising initiatives.
- Advertising Profitability: Maintaining and improving ROAS, ACOS, and TACOS against established targets.
- Conversion Rate Improvement: Increasing the percentage of shoppers who complete purchases.
- Product Sales Performance: Growing sales across priority products and product categories.
- Budget Efficiency: Maximizing sales results while minimizing inefficient advertising spend.
- Marketplace Growth: Expanding product visibility, traffic, and market share across ecommerce channels.
Salary: $65-75k