eCommerce Channel Development Lead

Help Grow Our Digital Business! AgroLiquid is looking for a results-driven eCommerce Channel Development Lead to help grow our online business, expand our digital sales channels, and strengthen how we connect with customers. This role is a great fit for someone who enjoys combining sales strategy, digital marketing, technology, and data-driven decision-making to turn opportunities into measurable results. You'll play a key role in growing our Home & Garden eCommerce business, improving the online customer experience, and developing strategies that support long-term, profitable growth. Drive eCommerce Growth Develop and execute strategies to increase sales across company websites, online marketplaces, and other digital platforms. Identify new markets, products, and customer opportunities to expand our digital presence. Optimize pricing, promotions, product offerings, and online merchandising to drive profitable growth. Build strategies that attract new customers, encourage repeat purchases, and strengthen customer loyalty. Lead Digital Marketing Strategies Develop and manage digital marketing initiatives, including paid advertising, social media, email campaigns, and search engine optimization (SEO). Monitor marketing performance and adjust strategies to maximize return on investment. Collaborate with internal teams and external partners to create engaging content, campaigns, and product promotions. Use customer insights and purchasing trends to improve marketing effectiveness. Improve the Digital Customer Experience Identify opportunities to enhance our websites, online marketplaces, and eCommerce technology. Partner with IT and external providers to improve platform functionality, customer experience, and operational efficiency. Use analytics and testing to improve website performance and increase conversions. Support technology improvements that make our digital sales channels more effective and scalable. Measure Performance & Deliver Results Track key performance indicators, including sales growth, customer acquisition, conversion rates, marketing return, and customer retention. Analyze performance data to identify trends, challenges, and growth opportunities. Turn business insights into actionable strategies that improve results. What We're Looking For Experience developing and executing successful sales, marketing, or eCommerce growth strategies. Strong understanding of digital marketing, online marketplaces, customer acquisition, and eCommerce analytics. Ability to analyze business performance and translate data into meaningful decisions. Strong communication, leadership, problem-solving, and project management skills. Ability to collaborate across departments, manage competing priorities, and drive projects forward. A proactive, results-oriented mindset with a focus on continuous improvement. Preferred Qualifications Bachelor's degree in Business, Marketing, Finance, eCommerce, Operations, or a related field. Five or more years of progressive experience in eCommerce, sales, marketing, business management, or operations. Experience managing direct-to-consumer websites and online marketplaces, including Amazon or similar platforms. Familiarity with ERP, CRM, digital commerce, and business intelligence systems. Experience working with external agencies, technology partners, and fulfillment providers. Background in consumer products, lawn and garden, agriculture, or plant nutrition.